Herb Kelleher

By locking up fuel hedging contracts, Southwest was able to pay less for the fuel than other competing airlines. While facing possible layoffs, Kelly challenged his ground crews to reduce the turnaround times from 55 minutes to 15 minutes. The crews were at to achieve that goal and eliminated the possibility of layoffs. By having a fleet of only having Boeing 737s, Southwest has been able to keep maintenance cost extremely low. Southwest has had their flight attendants play games with their…

According to the J.D. Power 2017 North American Airline Satisfaction Study, Southwest Airlines ranked #1 in its segment for customer satisfaction (J.D. Power, 2017). It is also on the Forbes list of America’s Best Employers for 2017 (America’s Best Employers, n.d.). To achieve this success, Southwest Airlines has implemented effective managers and management policies. Specifically, they have reinforced their mission statement, implemented a strategic management plan, and created a positive…

Southwestern Airline is a leading US airline and the world’s largest low cost carrier, headquartered in Dallas, Texas. Southwestern Airline has created a niche that has allowed for success, even when other Airlines were at death’s door. The airline was established in 1967 and adopted its current name in 1971. The airline has 44,831 employees as of December 2013 and operates more than 3,400 flights per day. As of June 5, 2011, it carries the most domestic passengers of any U.S. airline. As of…

There had been several leaders who had conduct tremendous improvement in leadership in the past years; however, Collen Barret is one of the most influential women of our generation, due to her hard work, dedication and servant leadership style. Ms. Barret managed to create and manage the most successful airline companies in US history. Collen Barret was born in Bellows Falls, Vermont in 1944. When Ms. Barret was a child she wanted to be a lawyer; however, she didn’t have the money to go to law…

Every day, more than 700 Southwest Airline Boeing 737s fly 4,000 flights across a network of 98 destinations in the United States and seven additional countries. Southwest Airlines Customer Representatives book, on average, 54,557 reservations daily. The weekly reservations add up to be over 382,948 and 1. 7 million reservations are made monthly. This makes Southwest Airlines one of the most popular choices in flights, especially since Southwest is the only major U.S. airline to offer Bags Fly…

Company Overview: Southwest Airlines was founded by Rollin King and Herb Kelleher. The airline serviced Dallas, Houston and San Antonio which made a triangle. The airline started as Air Southwest Co in 1967 and then changed the name to Southwest Airlines Co. in 1971. The more dominant airlines at that time initiated a series of litigations against the airline in an attempt to prevent them from launching their first flight. The low-cost, no-reserved seats approach to air travel throughout the…

culture has won a great victory in the environment of U.S Airline industry’s depression. Compare with other Airlines, Southwest Airline always think employee first and it leads to employee care and respect of customers with the same goal. The CEO Herb Kelleher said “If they’re happy, satisfied, dedicated, and energetic, they’ll take real good care of the customers. When the customers are happy, they come back. And that makes the shareholders happy.”(year) Southwest Airline’s slogan is “It’s not…

Southwest Airlines founded in 1967 by Rollin and Herb Kelleher is one of the largest airline in US.Its headquarters in the Texas, US which started its service in 1971. They are running in profit continuously for 41 years from 1973-2014.There core values are  South west customers are king for them  Providing short point to point service without or no hub connection.  Providing the highest customer service and giving them free and equal treatment to all.  Building friendly & cordial…

This current paper attempts to consolidate the various frameworks presented in the literature of strategic management that will improve the overall performance of the companies better. The first paper discusses the issue of airlines Southwest, and the first successful operation of the company low-cost carrier in the United States of America. Caused two cases the problem is one of the Southwest Airlines experience, which was to some extent linked to the management of the new leadership appointed…

In this memo, I will discuss the analysis and my recommendations about the Southwest Airlines case. Southwest was founded by Rollin King and Herb Kelleher in Dallas in 1966. The business core is to provide low-fare and short-haul flight service to their customers through low cost operation. By consistently focusing on this core strategy, Southwest has grown to become one of the largest airlines in the United States, competing with other carriers including the Big Three – Delta, United and…