Hedonism

In chapter eight of Unconscious Branding, Van Praet introduces ideas and strategies to “satisfy the critical mind” of consumers in the marketplace. Humans have both an unconscious and conscious mind that marketing professionals need to acknowledge and be aware of. However, it is the conscious mind that requires stimulation as “consciousness has given rise to higher thought processes…[that help] develop strategies and better coordination in a social setting to ensure survival” (186). With this in…

incomes than before. (Skov& Moeran, 1995) Through the consumption of cute products with cute elements and features, people entered the kawaii culture. Kawaii culture can only be accesses through consumption in two reasons. Firstly, sensual pleasure and hedonism are encouraged by this culture. (Granot, Alejandro, & Russell, 2013) Secondly, the constraint on this culture. Female consumers can hardly be cute all the time, but they can only enjoy during private time. For instance, it will be…

concepts, and theories. However, many of Aristotle’s views on ethics are still incorporated into modern philosophy. Their philosophies are quite different yet shared many commonalities. Aristotle’s Theory of Virtue in comparison to Epicurus’ Theory of Hedonism is substantially more realistic and more solid. A society would be better thriving off of Aristotle’s theory. Although pleasure is a very important and necessary aspect in our lives, the ideas around this premise are not as conceivable…

Play It As It Lays: Life Unscripted Joan Didion writes Play It As It Lays in a satirical way about the Hollywood lifestyle. As it is tantalizing the mind, to think that Hollywood is full of people who have problems of drinking, drug abuse, and sex, which is undeniably happening in the most era of the Hollywood lifestyle since the day one. Fame, success and pouring fortune are hard to handle, practically for anyone who deals with the hazardous lifestyle of Hollywood where relationship does not…

with this statement from your close critical study of The Great Gatsby, and show how your reading of The Virgin and the Gipsy has illuminated your ideas. Dishonesty, an attribute portrayed in Fitzgerald’s The Great Gatsby, is demonstrative of the hedonism and moral decay of society during the ‘Roaring Twenties’. Primarily illustrated through two socially unacceptable affairs, the author presents these traits through the actions of Jordan Baker, Daisy and Tom Buchanan, Myrtle Wilson, and Jay…

action is. Intentions are irrelevant. An action is right in proportion to the good consequences produced and wrong in proportion to the adverse consequences produced. Theory of the Good defines which outcomes count as good or bad by calling upon hedonism. In utilitarianism, the ultimate positive value is pleasure and the ultimate…

Choosing Happiness: The Epicurean Formula for a Good Life There is often great debate as to what can be considered the good life and how one can achieve it. In this paper I will argue that Epicurus’ moderate hedonism will make for the most flourishing life because it promotes happiness and gives each person a clear formula through which they can make decisions. I will do this by first defining the good and bad life, then introducing Epicurus’ ideas and finally showing how they will lead to the…

There are many ways a person can be happy, but discovering what way is best for you can be complex and hard to determine. Countless views, theories, and definitions exist to try to define happiness for everyone collectively. However, I believe that happiness is a principle you must define for yourself according to your own thoughts and experiences. In this paper, I will develop my own definition of happiness through analyzing a personal assessment of what one should do to increase happiness. I…

The film PK was a satire comedy that showed some of the sterotypes in Indian society as well as realities that people living in Indian culture are dealing with. while at the same time being able to reach an American audience with some of the questions the film asked and envoked a deeper reflection. India has a different culture than what you would find in the United States, if you looked purely at Hofstede’s scores, upon watching the movie which was a satire and outside research while the two…

I now know why people always say cramming the night before a test will do you more harm than good. Everything we do is done with our five major senses: Sight, Hear, Taste, Smell, and Touch. Up until now I used to believe that the mind was a recorder and our senses were independent of any other influence besides purely what we come in contact with. I used to think our five senses were objective and allowed us to interpret the world in new ways every time. I was wrong. It is true that we use our…