Harley Allen

The bicycle industry is one of the most established industries in India and is the second largest bicycle manufacturer in the world. In the recent past India has witnessed significant increase in the number of bicycle manufacturers and bicycle exporters. In the given case study attempt has been made to answer various questions relating to the success of ADDO brand of Eastman Industries Ltd., short-comings in the business model and its scope for the improvement. It is found that the dealers are…

Harley Davidson’s goal is to make the Harley Davidson culture an integrated part of the youth culture in India as said by Sanjay Tripathi, The Marketing Director. The company has 15 dealership facilities across India: New Delhi, Gurgaon, Chandigarh, Mumbai, Hyderabad, Bangalore, Chennai, Kochi, Kolkata, Ahmedabad, Indore, Pune, Goa, Jaipur and Navi Mumbai. Harley Rock Riders and Harley Owners Group (HOG) are part of the lifestyle marketing done by Harley Davidson. Digital media is also a part…

Harley-Davidson, Inc. was founded in 1903 by William Harley and the Davidson Brothers, William, Arthur, and Walter. The first model motorcycle was built in the Davidson’s garage, and was a three-horsepower engine. In 1969, Harley-Davidson saw its first glimpse of competition from Honda, when Honda introduced a four-cylinder motorcycle, which was more advanced than anything Harley-Davidson made. Harley was acquisitioned by AMF around 1969, and that brought more problems for the company. The…

What activities at Dirt Bikes create the most value? Dirt Bikes USA’s inbound logistics which include acquiring top of the line parts to create their off-roading bikes from within the US and around the globe, create the most value. A prime example of this is their Rotax engines which are from Austria, while their shock absorbers and headlights are from the US. Dirt Bikes USA custom builds all the frames of their bikes, which have become a trademark for the company. After assembling each bike,…

Harley-Davidson’s Business Strategy Harley-Davidson generates 88 percent of its revenues from a single business area, the Motorcycles and Related Products, making it a low-diversification strategy. From its emphasis on quality and customer experience, it appears to be using a focused differentiation strategy, targeting a narrow market of high-end customers who are willing to pay a premium price for its products (Hitt, Ireland, & Hoshisson, 2015). By targeting exclusively on the heavyweight…

Case 5-37: Page 280 Miller Manufacturing is a company that makes products for people who loves mountain bikes. Mountain bikes are used for doing cross-country biking and or climbing. Miller company makes that happen in this competitive world that we live in. They try to make their products to be fair and cost efficiency. When management began to tighten their standards, they tend to start having negative behavior and feedback. The workers will start to wonder if their jobs are being…

In the movie “The World’s Fastest Indian”, Burt Munro set a new world record for speed with his enhanced motorcycle. Till this day, that record has not been beat. Throughout the movie the audience witnesses Monore’s perseverance, prosperity and optimistic attitude. These three characteristics is what contributed to Monore’s success. Also, these characteristics also matched the attributes that are mentioned in the article “A Star is Made” by Stephen J. Dubner and Steven D. Levitt. In the…

Dirt Bikes USA Running Case Study Kayla Lynch Management Analysis of a Business Dirt Bikes USA is a California based Production Company that specializes in the production of dirt bikes. The company was originally founded in 1994 by Carl Schmidt and Steve McFadden who had a background in the sport. Schmidt and McFadden had a background that was filled with experience in the dirt bike world. Their dreams became a reality when they began to design dirt bike frames for off the…

There has not been a great deal of historical research about motocross. While periodical publications in both Europe and America have reported on the sport extensively, one can count on two hands the useful books that have been written about motocross. I have a 1982 yz80 i would suggest that for the first time rider. . I have always wanted yz450f or a ktm 450 that has been my dream since my first dirtbike in 2007. Dirt bikes have been around about 92 years. The earliest motorcycles were little…

CHAPTER-1.1 INTRODUCTION Royal Enfield one of the well known brand and most astounding offering bicycle in India and outside India (USA, Europe, Australia and so on.) Royal Enfield cruisers had been sold in India from 1949. In 1955,, the Indian Government searched for a suitable cruisers for its police and armed force, in utilizing as a part of watching the nation's fringe. To the extent the cruiser brand goes, however, no doubt Royal Enfield is the main bike brand to compass three centuries,…