Hampton Inn

lived to the age of 89. Oliver went to the local grammar school and then for a year attended Sidney Sussex College, Cambridge. After his father died he left Cambridge to go care for his mother and sisters but it is believed that he studies at Lincoln's Inn in London, where gentlemen could acquire a smattering of law. In 1620 he married Elizabeth, daughter of Sir James Bourchier, a merchant in London. They had five sons and four daughters. (Kathe, 1984) Both his father and mother were…

Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…