Half Price Books

Video case eight and Prince demonstrates three concepts from the chapter. Those three concepts are marketing segments, product positioning and product differentiation. The first concept demonstrated in the video is marketing segments. Marketing segments involves aggregating prospective buyers into groups. These groups have common needs and will respond similarly to a marketing action. Prince divides their market segments into three categories. The three categories are performance,…

When looking at the patriot missile software failure, I have come to the conclusion the benefits of technology were not worth the cost. The army claimed that using this tactic was 95% effective, when in all actuality it was only about 9% effective. This is a very large difference. There were about 88 scud missiles fired during the gulf war. Only about 8 of them would have been taken down by a patriot missile. That means about 80 scud missiles had the opportunity or did successfully take out a…

two test to see which one that may be. My first thought was why not just go to the dollar store and get a pack of AA's there. how different can they be. i figured they just might beat the top name brands out that you pay double or even triple for in price. CVS also carries their own brand too, so I decided to try two top brands, a CVS and a Dollar Store brand. My intial prediction was that CVS would outlast all…

of my own. I always felt like I was trapped in a space where I couldn’t express my personality. I was introduced to minimalism several years ago by a book called “Do Less” by Rachel Jonat and minimalism is a concept where you get rid of anything that doesn’t directly make you happy or have a use in your life. By that time I had read this book I had my own room in a bigger…

The first implicit assumption of the strategy is that a substantial proportion of JCP customer base go through and dislike the painful process of waiting for coupons and clearance to get the low price deals, knowing that about 72% of purchased items were bought on sales above 50%. Obviously this was not the case, as many shoppers enjoyed hunting for deals either by using the coupons they used to receive or by exploring stores for interesting deals. As such, after the introduction of the EDLP,…

The article titled Florida Lawsuits Allege Price Gouging, discussed how establishments, specifically, Days Inn and Crossroads Motor Lodge, used price gouging after Hurricane Charley. Both establishments advertised rooms under $50.00 a night; however, once guest arrived to rent rooms they were turned away or told the price was higher than originally promoted (CNN, 2004). During this year, the Florida State Statutes stated, during a state of emergency it is considered to be “unlawful and a…

in that item and the value of the product, because if I go to a restaurant and a bruschetta is priced at $9 and they are also selling something I perceive as better ingredients, Parmesan cheese and eggplant, and is being sold at a slightly higher price. I would go for the eggplant. Popularity Factor Mostly, the popularity of a product is confused with deriving costs and profits. In actual, the profitability derives percentages and makes comparisons and does not consider any cost information.…

analysis, the price point at which the company should sales one dozen of cupcakes is $6.00. At $6.00 price per dozen the cupcake company quantity demanded would be 100 dozen cupcakes per day. This would amount to profits of $200 per day. When the company fixed cost of $100 is introduced into the analysis, the $6.00 price would still be the best price point per dozen with profits of $100.00. The price of elasticity of demand at the optimal price quantity of 100 dozen cupcakes at a price of $6.00…

college level text books to decide if they're adequately and reasonably. Publishers clam that one of the largest factors in higher book prices is the sale of used books by the school book stores, used book dealers, and students. The publisher loses money overtime as their books are resold and not new copies being purchased. This works out for the student in the short-term but in the end increases overall book prices as the publisher will raise prices to make up for that loss. College books are…

thrift stores they would wear never matching. Some of their finds included beanies to wear over dirty hair, cargo pants, vintage dresses, holey sweaters, and long underwear to wear under shorts. It was casual dressing to an extreme level of comfort (Price)…