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Price discrimination Price discrimination is a pricing strategy whereby firms charge customers different prices for the same product or service that the offer. It is often that the seller charges each customer the maximum price that he or she is willing to pay. Such discrimination will allow a company to generate higher profits compared to standard pricing as it allows the firm to capture every last dollar of revenue available from each of its individual customers. (Anon., 2015) The Budget…

The Little Dreamer is one great mattress. It comes with an affordable price tag but it provides all the necessary safety features your baby needs to sleep comfortable. If you are looking for an economic product which is currently advertised as the safest of its market range, this is the item to purchase. It not only provides a safe sleeping environment but it is also comfortable because of the foam which fills its interior. It can be used either on the infant side or on the toddler side. It also…

hand some firms may deliberately raise the prices to convey that their product is of high esteem value. In both cases, the pricing strategy has to match the total marketing strategy, that is, for pricing the product higher, the product quality should also be good. The firm may also give a more attractive packaging, re-launch the product or add more features to justify the price rise. • Product Differentiation Product characteristics also determine the price of the product. Marketers provide…

Porter’s five forces model helps to determine an industy’s attractiveness; I will use the model below to indicate how this affects the Virgin Active South Africa Group. Rivalry among competitors: The competitive rivalry in this industry is low. There are few smaller competitors and although Virgin Active fees are market standard, there are no major players that can influence membership fee cuts. Planet Fitness (Who are considered their main rival in South Africa) have a very similar pricing…

elsewhere to benefit more B & G Shoprite. A Close Shave has been priced at double the price of the existing shaving foams in the market resulting to only 30% target sales. With the use of market segmentation, B & G Shoprite will be able to develop the effect price of the product in line with the targeted market segments. Each market segments has its own perception to the price, hence it's essential to differentiate price strategies for each targeted…

The Hammer and Hanging Man patterns look similar. They both have small bodies, long lower shadows and very short upper shadows. The difference is that they have different effects based on previous prices. The Hammer is a bullish reversal pattern. It appears after a decrease in prices and may indicate a trend reversal. For instance, after a rapid decline, they indicate a bullish revival. The Hanging Man is a bearish reversal pattern. It can indicate a resistance level. It gives a sign to…

have. In a clearance sale, the selling price of the product takes with the fading of the fashion or the season, and allows the seller to official excess goods into the market. In the study, we undertook the study of Attitude towards Clearance Sales of Liked and Disliked Brands. The study yielded five factors of the attitude towards clearance sales of liked and disliked brands. These factors were Excitement, Brand Preference, Brand Opinion, Leadership, Price-Image Sensitivity and Peer Influence.…

Ejector pins are mounted into the moving half in the ejector plate housing. At the end of the molding cycle when the mold opens, part will move with the moving half. Then the part is ejected by the ejector pins. There are many ways to fix the push rod on a fixed plate, this design uses the most commonly used form, which is, press the shoulder of the push…

a given level of quality and entails a great attention to cost control. Above average returns are attainable because cost leaders can match their prices of their most efficient competitors, while fending off both powerful customers and suppliers. A company that focuses on there cost leadership strategy does not indicate that they will offer low prices than its rival but on the contrary profit can be made by selling the same products as others and earning bigger margin per unit or by undercutting…

In this research, the authors propose a scale of second-hand shopping motivations. Guiot and Roux reveal 4 categories of shoppers, which are Regular shopper, thrifty critics, polymorphous enthusiasts and nostalgic hedonists. Furthermore, they evaluate the function of these shoppers’ motivations and its implication for designing and retailing strategies. Prior to their study, the authors explore the historical context of second-hand market. In short, they assert that second-hand consumption grew…