HAL 9000

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    Technology is advancing to where everyday tasks become simpler with a click of a button. Search engines like Bing, Yahoo, or even Google allow people to instantly find answers that we are looking for on any topic. In Nicholas Carr’s article “ Is Google Making Us Stupid,” he appeals to readers’ emotions to describe personal experiences, uses logic, facts, and analysis backed by research to lure the audience in, and persuades them that the internet causes our brain to be easily distracted and…

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    Science Fiction is all about humans’ interactions and reactions with technology of the future. Through our own society we use these strange situations to encompass the unknown and face the bizarre. The future of humanity is uncertain and can be very scary as to what will happen next. Many wonder what will be the next big event? The novels that will be discussed are A Scanner Darkly, The Hitchhiker’s Guide to the Galaxy, and 2001: A Space Odyssey. These books identify different aspects of…

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    The popularity of Jonathan Demme's movie is likely to last as long as there is a market for being scared. Like “Nosferatu,” “Psycho” and “Halloween,” it illustrates that the best thrillers don't age. Fear is a universal emotion and a timeless one. But “Silence of the Lambs” is not merely a thrill show. It is also about two of the most memorable characters in movie history, Clarice Starling and Hannibal Lecter, and their strange, strained relationship (“people will say we're in love,” Lecter…

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    ”I 'm sorry, Dave. I 'm afraid I can 't do that.” This line was spoken by the computer HAL 9000 from the movie 2001: A Space Odyssey. However, unlike the common portrayal of artificial intelligence, artificial intelligence systems are not out to replace humans and are not anywhere close to humans in their thinking abilities. Current artificial intelligence technology is best defined as decision making technology. Artificial intelligence is a developing technology that can improve human lives…

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    Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…

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