Häagen-Dazs

I. Nestlé 1. Introduction The story begins in 1867, when Henri Nestlé built up a baby formula that saved a child's life and denoted the start of Nestlé's decades-old commitment to nutrition. For almost 150 years, they have extended around the world and built up a range of items intended to suit each taste, need and cultural preference. Their distinctive seal is perceived all around as a guarantee of value and healthfulness. Nutrition, quality and convenience remain the cornerstones of their…

Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…