Häagen-Dazs

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  • Marketing Case Study: Haagen-Dazs's Artisan Collection

    Haagen-Dazs Artisan Collection Vanda Mallo Keiser University INTRODUCTION The name Haagen-Dazs offers people the notion of super premium ice cream valued at premium prices. The company’s philosophy of providing ice cream of non-compromising quality was devised by Reuben Mattus, the founder of Haagen-Dazs. Reuben Mattus had a vision for changing the world of ice cream. At a time when others were cutting corners and inflating their ice cream with air, Mattus set out to do something better. Haagen-Dazs targets a high income niche market segment, with a strong differentiation concerning its competitors, especially with the identification of the product in the category of luxury items. Using only the finest ingredients, Haagen-Dazs created a category all of its own. The brand is categorized in the premium quality ice cream without coloring agents nor additives, and with ingredients flavored naturally, with vanilla of Madagascar, Belgian chocolate, organic strawberries, pecan nut, fresh grilled almonds, and cookies of California to name a few. In the summer of 2015, Haagen-Dazs launched the Artisan Collection of six new ice creams: Tres Leches Brigadeiro, Banana Rum Jam, Chocolate Caramelized Oat, Spiced…

    Words: 1278 - Pages: 5
  • The Tantrum

    “The Tantrum” by AE Stallings initially describes a situation wherein a child allegedly suffers the loss of her mother, however the poet does not explicitly state that the mother has suffered a physical death. In this poem, AE Stallings uses the extended metaphor of “the tantrum” to describe the severed relationship between the mother and child, and further builds on the melancholic tone of the poem through the use of diction. This poem describes a child’s perceived loss of her mother to world,…

    Words: 734 - Pages: 3
  • Carly Coella Child Analysis

    Introduction: The child that we did our project on is Carly Coella. She is three and a half years old, and her birthday is May 23rd. Both of her parents are teachers in the Bourne school system. The Coella family lives in Sagamore Beach. They have a very close bond with one another as well as their extended family. Carly is very social and has many friends in her preschool class. The family is very involved in the community. She is an only child and has a bunny named Fluffy. Carly is very…

    Words: 1776 - Pages: 8
  • The Uprooting Of Life Exposed In John Green's Paper Towns

    pure only when you leave something important, something that mattered to you...But you can’t do that until your life has grown roots” (234). Her ability to completely push aside her life in Orlando is subsequent to, in her eyes, the end of it. The end of her story in Jefferson Park contrasts with the start of Quentin’s, the reason he is unable to follow Margo in the uprooting of life. In her home subdivision of Jefferson Park, Margo is somewhat of a legend…

    Words: 1336 - Pages: 6
  • Survive By Nevermore's Shadow-Personal Narrative

    Survive by Nevermore 's Shadow Ginny Weasley sat in the girl 's bathroom, staring at her pale, trembling hands. She grit her teeth together hard, trying to end the torrent of tears that had been streaming down her face for what had to have been hours. Hogwarts was horribly quiet, as news of Hermione Granger 's death spread throughout the school. Laying on the floor at her feet was the diary. that infernal thing that lead to all of this. It was her fault, all of it. If only she hadn 't been so…

    Words: 720 - Pages: 3
  • Chinese Ice Cream Case Study

    (Farrell, Gersch and Stephenson). In this occasion the topic is ice cream, some years ago it was considered as a very luxurious snack but nowadays with the increasing disposable income and big economic growth of the population the consumption of ice cream has become very popular (Farrell, Gersch and Stephenson). 1.1 Ice cream in China. Ice cream is a product that has become very known and popular among Chinese consumers, everyday there is more people that likes ice cream and also there are…

    Words: 3038 - Pages: 13
  • How To Write A Gothic Story

    “Don’t you wish something exciting happened, this town is so dull.” I shuck my head we had this conversation every day. She always found life to be boring, I on the other hand was quite satisfied with my routined life. “ You can’t tell me you haven’t even thought about it, something big to shake the whole town. I’d kill for a little excitement.” Too bad she never realized she’d have to be killed for the excitement to start. “ Under the State of Massachusetts, you are hereby found not…

    Words: 1070 - Pages: 5
  • Disobedience Erich Fromm Summary

    the face of authority. If you don’t have courage or self confidence in what you believe, then you will buckle under the scrutiny of others. However, I also believe that most people are lazy; complacency is easier than defiance, which is why more people don’t rebel. Fromm is also thinking like a philosopher; he enjoys taking himself out of situations, analyzing his options and critically judging himself. Unfortunately, most people do not think this way. People don’t like being judged, which…

    Words: 1245 - Pages: 5
  • Coco Chanel's Motivation

    regained her footing by relying on her signature ability to marry simplicity and beauty” (p. 383). The Chanel reflected that desire perfectly and Coco found herself back in the fashion world full-force. Once it was clear that America was interested in her clothes, France once again embraced Chanel as a lifestyle after a fourteen year-long absence. Once back into the studio, Chanel shifted her leadership style into a strong Alpha Female type, where she became incredibly domineering and severe.…

    Words: 1007 - Pages: 5
  • Socrates And Antigone: The Problem Of Law

    This means doing the right thing and standing up for what people believe in. Living to the fullest extent is key to success and to the fulfillment of one’s duty as a person. It is important that people stand up for what is right in order to put purpose and meaning into their lives. Although this seems like common sense, people often forget to make their lives impactful and to influence others positively. In other words, life should not be measured in quantity; it should be measured by quality.…

    Words: 1645 - Pages: 7
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