Gucci

INTRODUCTION – Gucci Gucci is an Italian brand acquired by French company Kering in 1999. It was founded by Guccio Gucci in 1921 in the beautiful city Florence. Guccio Gucci drew inspiration from horse saddle straps and opened his first store dedicated to luxury leather goods for horseback riding. He matched contrasting colours in his collections, giving rise to the iconic green-red-green stripe. In the 1970s, the fashion house entered into the Far East market, opening boutiques in Tokyo and…

and standing together against a black background. A picture of the bottle of cologne is in the bottom right corner, along with a caption reading “The new fragrance for men.” The title is across the top of the image in big bold letters and reads, “Gucci Guilty: Pour Homme.” The advertiser is targeting a male audience with this ad, and convincing them that using this cologne will make them more attractive. They do this by using a series of visual rhetorical strategies, common societal biases,…

product sell and make their customers want to get it. Advertisements convey essentially a psychological desire to get the product and use it because that ad makes them what to be like the person in the commercial. The products I am comparing are “Gucci Guilty” and “Radiance “by Britney Spears. Advertisements have more story than they appear to have at first sight to consumers but psychologically its more. Both advertisements show a woman and their body language in a sense. For example, “…

In simple words a brand is a name, term ,logo ,design, symbol or combination of them that identify the seller and differentiate them from other competitor brands not only this brand refers to something that has created consciousness, status and fame in the marketplace For me brand is not very much important but it helps in identification of goods using lesser time thus no wastage of time occurs. In our country brands have somehow become important in identification of standard of living it…

branding: In Florence, Gucci was marketed to, “target customers that were defined as wealthy, Hollywood stars, or tourists to Europe or the US.” (Congress). This proved to be successful, due to Gucci’s success in its home country it was able to later expand to international markets. In the US the marketing strategy is similar and caters to the wealthiest of consumers. Gucci’s products are still made in Italy and maintain the quality that is so sought after as a result. “Gucci is world-renowned…

fashion luxury companies are characterised by a superior quality products, a particular heritage, a special attention in the manufacturing process, a significant number of products under the same name umbrella and a direct control on every single store. Gucci distinctive features instead are linked to its manufacturing process 100% based on its country of origin, its focus on leather goods, its iconic products such as the Bamboo bag and the Jackie bag. Moreover the company is facing a very…

The article from Forbes entitled, “Gucci is Going Gangbusters Online, Leaving Louis Vuitton in the Dust,” by Pamela Danziger discusses how Gucci was one of the most successful online retailers in 2017. At the beginning of 2017, Gucci’s web traffic more than doubled, and by the end of 2017, Gucci’s web traffic had well surpassed Louis Vuitton’s, who is their closest competitor online. Danziger interviews SimilarWeb’s (a digital marketing intelligence company) Liron Hakim-Bobrov, who explains how…

It’s more than a simple slogan, it is a “cultural approach, a know-how that took generations to build, and a genuine mission that has allowed Gucci to become one of the world’s most desirable luxury fashion brands” (Gucci - Made In Italy, n.d, para.2). Alongside with Trussardi and Gucci, Dolce & Gabbana is also another relevant Italian luxury fashion brands, world-renowned for exceptional tailoring, exquisite elegance and a distinctive, highly original fashion style…

society. Music basically is the control of sound. The First song I picked is Gucci Mane- I get the bag I picked that song because the beat was catchy. Next I picked 21 savage- Whole lot I picked that song because I Like how he rap the song he flow with the beat. Last song I picked is Goldlink-crew I picked that song because I like the beat and how he sing it. When I be at home and i’m getting ready to do my homework I turn on Gucci Mane- I get the bag the beat is so catchy. I picked this song…

George believed that writing wasn’t an art but was rather more a part of trying to get his point across to his readers, in his own words as “When I sit down to write a book, I do not say to myself, ‘I am going to produce a work of art.’ I write it because there is some lie that I want to expose, some fact to which I want to draw attention, and my initial concern is to get a hearing.” Because he was a critic and writer he did this in a lot of his writings like the ones I have mentioned earlier…