Gucci

Louis Vuitton in India Louis Vuitton is a fashion and leather goods vendor owned by the LVMH Group which is headquartered in Paris, France. LVMH is divided into various businesses ranging from wines and spirits to perfumes and cosmetics. In total, LVM owns 60 brands in its portfolio. Louis Vuitton began its operations by selling flat top trunks and leather bags that were recognized for their quality and durability. Louis Vuitton sells its merchandise directly to consumers through their own…

The L’Oreal Group, which is has its centered in Paris, is the world's largest company which caters to the beauty and grooming products. The company majorly works in the cosmetics business and personal grooming products as hair colour, sun screen lotions, fragrances and other skin treatment products. Its wide range of products span from the dermatological to pharmaceutical fields. L’Oreal is also technologically advanced and the R&D department has numerous patents in the US. It offers its…

Have you ever thought about the 19th century? Well, the Victorian Era, named after Queen Victoria, is considered to be a time of great accomplishments and riches. Many of the great items from this era, like the clothes, food, and the privileges of being rich, are some things people sought out. However, not everyone got to experience the luxury of being rich and high class. One of the most accomplished minor art forms during the Victorian Era were their clothes. Over this time period many…

Case Study #3 – LVMH in China: Cracks Its Empire of Desire? Moët Hennessy Louis Vuitton (LVMH) is a leader in luxury products and the Chinese elite love to purchase the luxury products to flaunt their wealth and prestige. However, over the last few years, the Chinese customers have been traveling to France and other European countries to purchase their LVMH products in China are twice as expensive because the prices are lower in Europe and China has high luxury taxes and the euro is weak. With…

Introduction The luxury brand, Michael Kors, was first established in 1981 by owner, head designer, and name-sake Michael Kors. The company is popular for producing handbags, watches, perfumes, women’s wear, men’s wear, and couture, (About Us). Michael Kors has also adopted innovating marketing strategies which attract their wide customer range. For the past thirty-six year, Michael Kors has demonstrated their ability to thrive and succeed in the always changing fashion industry. After careful…

Situation and repositioning strategies and action for Louis Vuitton In 1854 Louis Vuitton was founded as a company that sold luxurious pieces or creations of accessories that also included the ones required for traveling or some sports. It was an elite brand which monogram “LV” was initially created with the purpose of preventing counterfeiting and at the same time, distinguishing itself from others. As of 2014, according to Forbes.com, the company’s brand value is set to $29.9 billion…

Introduction Japanese Fashion is undoubtedly one of the most remarkable aspects of the Japanese popular culture. Japanese fashion has come a long way from the traditional Kimonos that were worn in the past and today, kimonos are no longer the norm and are worn mostly on special occasions. People on the streets are dressed in all sorts of way that even going to school is like going to a fashion show for some. The various fashion expressed by individuals are seem to be influenced by Japanese…

MEDIA 10 PRESENTS: THE BEST OF BRITISH - DRAFT A celebration of the very best of the British produce and culture, The Best of British will be a deluxe event showcasing the finest in British consumables including food, drink, fashion, design, culture, films and music. Launching in 2017 in Shanghai, it will bring high end products to the biggest consumer of luxury goods in the world in a hybrid event designed to attend to consumers and trade: reports have consistently shown that British produce,…

Magic Gucci Abraham had been with his new owner for two years now, and they were very happy with each other. The boy’s name was Jefferson, and he lived on a farm in Iowa with his family and now his dog Abe. Although he lived on a farm, Jefferson was not particularly fond of hard labor. Jefferson was an intellectual, and he prefered to spend his time solving puzzles and creating anagrams. Abe appreciated his owner’s brightness, but Jefferson’s parents wanted their son to help on the family farm…

influencer for most of the products. They also act as a character to motivate or stimulate a male consumer to buy certain product. As the print advertisement shown above, Gucci advertiser used female and male to promote the male product, Gucci Guilty. The Gucci advertisement shown that the women is seduced by the men who uses the Gucci Guilty perfume. Pour Homme is a French that represents ‘for men’. The respondents trust that the women in the image is for men instead of the perfume is for men.…