Gucci

Brands have the ability to become more than a logo, more than advertisements and messages that make consumers feel like nothing more than a walking dollar sign. Successful brand building relies on the development of an authentic relationship created between a brand and their consumers. In todays developing society we continue to be manipulated by the culture industry and factory mass production, which in turn creates an attitude of indifference for many towards the fashion and luxury brand…

LASA 2—Company Analysis Report Strategic Overview: Coach, Inc. (COH) started out in 1941 as a family-owned business manufacturing handbags in a Manhattan workshop. In 1985, Coach was bought out by Sara Lee. In 2000, 19.5% of Coach’s outstanding shares were sold to investors and the company was listed on the New York Stock Exchange. In 2001, Sara Lee then sold the remaining Coach shares to existing shareholders via an exchange offer. Sara Lee has since split into two companies, one of which now…

Breezy’s & Media Sites Breezy’s Leather Goods place in the marketplace will have a well-known name and brand in the local community. However, expansion is always a desired plan for profit growth of any company. A couple social media sites that Breezy’s could use for advertisement are Facebook and Pinterest. Facebook is a good form of social media advertisement due to it markets to people of all ages. It is easy to use as far as posting advertisements, pictures, and sharing with local community.…

Christian dior is a European luxury goods company run by Bernard Arnault, a French businessman who is also the world's largest luxury goods group. The company was founded in 1946, by the same designer Christian Dior founded (Christian Dior), now the company design and retail clothing, leather goods, fashion accessories, shoes, jewelry, watches, perfume, cosmetics and skin care products, at the same time, keep it as a recognized Couture (Christian Dior Couture division), the creator of the…

Introduction Diesel is an Italian based design company known specifically for their high priced jeans. It was started by Renzo Rosso ; he believed that being different is normally the key to success. The brand name “Diesel “ was chosen because it is an international word , it is pronounced the same everywhere in the world hence claiming their difference but unique spot in the fashion market. As Russo says “Diesel,”“is an international brand—very trendy, very young and very cool. Diesel…

Mahogany. The word itself sounds opulent, luxurious, exotic. This rich and vibrant color that is a shade between red and brown is one of the most popular hair colors around the world. And for a good reason – this beautiful shade is bright, without screaming for attention. Vivid, but retains its elegance. Mahogany is a shade tailor-made for those who wish to experiment with their hair color without pandering to outrageous hair color trends. It is for those women who wish to get a classic hair…

Business Plan: Pharaons Tresor: 1. Executive Summary: Pharaons Tresor, which when translated from French to English means “Pharaohs Treasure” will be the name of our luxury brand of high end bracelet products. Our products will exceed the standard requirements of bracelets today, and dare to implement designs that have never been tried before. Using highly innovative designs and ideas, Pharaons Tresor will be more than just a trendsetting product or temporary niche. Pharaons Tresor will be a…

Uggs have been around for over seventeen years and has sold fifteen million dollars worth of clothes and shoes. They’re clothes and boots are very comfortable and keep you warm during winter, spring and fall. The UGGs company started in 1960 by Brian Smith and Doug Jensen in California. In 1970 some UGG boots were initially used by surfers, they eventually became popular in the United States and United Kingdom for both men and women in 1990 and 2000’s. The boots originated in Australia and New…

Tiffany and Co. is an American luxury jeweler that is particularly known for its timeless jewelry designs, superior craftsmanship and their signature engagement ring (Tiffany.com, 2017). This iconic brand features several luxurious jewelry collections along with watches, fragrances and men's accessories which are available through 300 stores worldwide (Press.tiffany.com, 2017). To reinforce its commitment to superior diamonds, Tiffany & Co. gives each of its customers the signature Tiffany Blue…

1. Brand YG taking over Z2 and the reasons for the takeover? Company X produces luxury fashion brand – YG - The Y generation. The brand is hugely successful in the UAE and GCC market with a market share of 30% in the medium fashion brand market. The Brand is solely owned by a family business in Dubai. The brand was established in 1995 and was hugely successful during the financial crisis period, as customers preferred the ‘not so expensive brands’ during the crisis period. The brand’s market…