Gucci

The luxury brand, Michael Kors, was first established in 1981 by owner, head designer, and name-sake Michael Kors. The company, which caters to a wide range of customers, has gained popularity for their handbags, watches, perfumes, women’s wear, men’s wear, and couture. While producing a variety of products, Michael Kors has also adapted innovating marketing strategies which attract their customers. Over the past thirty-six year, Michael Kors has demonstrated their ability to thrive and succeed…

1. Overview of the company (how where when why, how establish now, product detail) Sephora was founded back in the 1969 by a Paris based conglomerate Louis Vuitton Moet Hennessy (LVMH) in 1997. Sephora is a French chain of more than 750 stores in 21 countries and carries over 250 brands of item specializing in cosmetics, personal care items, fragrances and beauty accessories including their own private labels. The name Sephora is a combination of two words - The Biblical name of ‘Zippo rah’…

Lastly, the metal components that make the Breezy’s Leather Goods products will also be brand-specific. Some product metal components may include zipper, buckle, snaps, and logo placement. These simple components can be used to differentiate specific collections. The small detail components are significantly important because notice the chart below that the luxury segment has been growing fast within the past 15 years where leather accessories is approximate 80% higher and also the aspirational…

been made to focus on leather. Its attractive products draw attention from those customers who require an elite lifestyle and therefore, Prada meets their needs. Also, Prada shared similar groups of customers with other Italian luxury brands, such as Gucci and Louis Vuitton. Yet, there are some striking differences. These differentiations helped to distinguish Prada from other famous luxury…

Tod’s Group was established in 1978 by Diego Della Valle. It is an Italian company that produces luxury accessories and apparel for men and women. The Company has been operating in the luxury sector under its brands, TOD'S, HOGAN and FAY, and one licensed brand, ROGER VIVIER. It is present in 35 countries with 257 stores worldwide including large flagship stores in Japan, Europe, China, Malaysia, US, Singapore, Australia, Hong Kong and Indonesia. Diego turned this company from a family run…

In China, luxury counterfeit becomes the substitute good of luxuries because it acts as a perfect camouflage to prevent people who are unable or unwilling to pay for the real from being marginalized by the higher social circle. Nowadays, an increasing number of Chinese consumers rely heavily on look-alike luxury products to create self-actualization and fulfill their desired social identities. This paper primarily addresses how luxury counterfeits satisfy Chinese consumer’s identity desires and…

3. Internal Analysis Value Chain The details of Value Chain model on how LV create values between consumers and the company are generally as below. - Human Resource Management To maintain the high end brand position, LVMH group has very high requirements for recruiting. Also, most of the LV staffs are highly paid by the brand in order to motivate their staffs to keep offering high quality services to the end-user continually. - Procurement LV owns their in-house designer and manufacture in…

MY PART 1 STRENGHTS: -the presence of the brand with a strong creative vision -present in more that 50 countries, in 5 different continents -long and beautiful history -considered as being the reviver of the Haute Couture -a lot of department such as jewelry, Haute Couture, RTW, bags, shoes etc. -first Couture house to make RTW -timeless collection -iconic pieces such as “le smoking tuxedo” -stability in finance with the Kering group -famous personality such as Cara Delevigne as face of Saint…

Have yourself a super-organised 2018 with Pen Heaven’s most coveted item, the diary! Whether you prefer to bullet your day, or meticulously manage your week by the hour, luxury gift hub, Pen Heaven, have a fine selection of journals and diaries to help you stay ahead of the game. From classic desk planners to the retro Filofax and fashion-forward shades, Pen Heaven present their optimal collection for a coordinated year ahead: - Filofax Finsbury A5 Organiser, £78 Jam packed with useful…

Air Conditioning Contractors in Asheville NC Give Your Home a Cozy Environment Asheville is one of the most beautiful places in the state with something for everybody. The streets are very lively and are full street performers, musicians and artwork. The bars and restaurants serve some of the finest local beers in the country. Nature lovers can traverse the expansive Blue Ridge Mountains or go kayaking in the clear blue French Broad River. For the patrons of the arts, the city has numerous…