Gratification

Facebook user uses Facebook for different purposes to satisfy different individual needs. The uses and gratification theory (U&G) coined by Elihu Katz is a mass communication theory that examines how individuals consume mass media to gratify their needs (Papacharissi, 2008). The basic assumptions of U&G are that users are actively seeking out media content and consume media to fulfill certain gratification, users are also faced with other choices other than media to satisfy their needs, are able…

Uses and Gratification Theory Introduction What is gratification? Gratification means the desire to be pleased by something. When classified further, it is a human need to feel comfort or relaxation in a particular thing. When we look at gratification from the media point of view, we see the same thing, only, it is specified to the audience. The theory is that why? Why does the audience use the media? Balumar and Katz were the two theorists who, in 1974, suggested that the audience and the…

In 1948, Harold D Lasswell first proposed the uses and gratifications theory. Unlike many other popular theories such as cultivation theories and media system dependency theory, the Uses and Gratifications theory proposed an active audience with the power to choose specific media to satisfy specific predetermined needs. It explains the reasons why people use particular media and media researchers are more focus on what the viewer does with media rather than what the media does to the viewer. The…

considered for quite some time. Phillip K. Dick’s “Do Androids Dream of Electric Sheep?”, which questions what truly makes humans human, to Aldous Huxley’s “Brave New World”, which looks at the far reaching social and cultural implications of instant gratification, are excellent examples of an examination of technology and its ability to alter the course of humanity. Nevertheless, the settings of these works, while definitely within the realm of possibility, are remote enough that they can be…

Instant gratification has always been a thing that is possible, but thanks to the online world, instant gratification is more possible than ever. You don't need to debate things anymore with others. You simply look it up on your phone with seconds and whoever is right gets the satisfaction of knowing it instantly. You don't need to wait for a big opportunity to come for success. You can put yourself out there online and go viral to get noticed. You don't need to wait to buy something you want.…

Three - I believe that the biggest illness our society is currently suffering from is something called “instant gratification” – which, is basically, when people put off their long-term goals in exchange for instant pleasure. An example of this: everyone knows that if you’re overweight, more pressure is put on your knees and lower back. So one of the ways to ease knee pain, and there- fore limit the suffering that comes from arthritis, is to simply lose weight! If you’re a stone lighter,…

for a person to get something he or she wants, he or she must be patient, and do what shall be done before chasing instant gratification. Instant gratification is the desire to experience pleasure or fulfillment without delay. It is, by definition, an urge to achieve something without the process of thinking it through or further analyzing the situation. Instant gratification leads to compulsive decision making, which comes with a higher risk of making the wrong choice. Unfortunately for Romeo,…

people interact. However, no scholarly studies have been conducted that evaluated on how much impact does the use of social media, Facebook, Instagram and twitter had on college students. Researchers on the Gratification theory have conducted a comparative work that explained the gratifications drawn from using the social media compared to instant messaging. Review of Literature: Helme, D. W., Hight, A. E., & Mitra, A. (2010). Instant Messaging as Social Interaction in College: Behavioral and…

we studied this week was uses and gratifications. The uses and gratifications approach assumes that individual differences among audience members cause each person to seek out different messages, use those messages differently, and respond to them uniquely (Bryant, Thompson, and Finklea, p.122, 2013). My definition of uses and gratifications is that people use various forms of media for different things that they react to in their own way. Uses and gratifications is a interesting theory because…

let’s see what is job gratification and what factors can influence it. Job gratification is an individual’s conventional attitude toward his or her job, or the feelings, reflecting attitudes toward one’s job, are known as job satisfaction. Surroundings, connected to the work force job gratification and passion to the company, are demonstrating special interest for the theory of organizational demeanor and practice of human resource management. An analysis of the job gratification problem focuses…