Gratification

compared to non-college attending adults. College students have used the internet for many reasons such as social networks maintenance, academic use and a gateway for entertainment (Anderson, 2001). College students have fulfilled various uses and gratifications from using the World Wide Web (Jones, 2008). The literature on how Saudi students have been using the internet is limited. More importantly, the literature seems to be silent on why Saudi college students use the internet. Do they use it…

Chores: A Child’s Best Life Lesson. “But why do we have to do chores mom? They’re stupid”. Chores are what people have to do in a household to maintain its cleanliness and establish themselves as a working part of the family’s system and are vital. In Jane Smiley’s essay “The Case Against Chores”, she writes “I wasn’t expected to lift a finger when I was growing up.” Children should be expected to lift a finger and help around the house. Without chores, children might not learn responsibility,…

Instant gratification is term used to describe people who will not stop annoying or badgering another person until they get what they want. The Circle by Dave Eggers exemplifies how people’s patience level is at an all time low when they have the ability to communicate with anyone in the world, anytime. Employees of the Circle and people who subscribe to the ideas/services of the Circle always want instant gratification, whether it is a zing they sent or a review of a service, waiting is not an…

A Journey Through Choices Imagine looking at a mirror and seeing nothing but a blank gray image;there is no character and no difference from one person from the next. From several works of art, individuals form their identity and gained control of themselves. Equality, the triumphant of the dystopian novel, Anthem, escapes his collectivist society and becomes the king of his own mind and body. Ayn Rand, the author of this novel, details how Equality overcomes the regime and forms his own…

The decision to save enhances well being in the long term but it conflicts with the desire to spend money to gain immediate gratification. The influence of having single versus multiple accounts on individuals savings and spending decisions. We find that individuals save more with a single account than with multiple liquid accounts. Utilizing work on motivated reasoning and fuzzy trace theory, we suggest that multiple accounts engender fuzzy gist representations, making it easier for people to…

Uses and gratification theory is one of many communications theories that help to explain human’s relationship with mass media. The main idea is that people turn to media to assist them in fulfilling certain needs that used to be filled by just talk to other people. The uses and gratifications theory (UGT) is a way of understanding why audiences use media and what they use it for. It can be applied to many areas of society from entertainment to news content. However, it’s relevance in social…

LEAN Exercises The Marshmallow Challenge and the PDCA cycle The Marshmallow Challenge is an interesting team building game. Not only does this silly game teach how to collaborate as a team, but, more importantly, teams that perform well, use an iterative method. In lean, small kaizens can lead the way to big changes. PDCA is an iterative process. In software development, releasing successive iterations of products are now the norm. Materials: one marshmallow, spaghetti, tape and rope.…

before eating the marshmallow, he/she would be given a second marshmallow, which the child would then be able to enjoy. However, nothing would happen if the child would not wait. The goal of this experiment was to test the child’s ability to delay gratification. Over the last fifty years, the Marshmallow Test became synonymous with temptation, willpower,…

effects it has allowed a different study to be explored, which is set as the uses and gratifications research. As discussed by Rubin (1986), uses and gratification research looks into the media audience’s uses and the needs of certain media, as well as the sociological need and physiological thinking which gives an explanation to this audience’s media consumption. Early mass media (pre-internet) uses and gratification research look into audience behaviour when it comes to the newspaper, radio…

Uses and gratification studies came into effect when mass media researchers became interested in how or why audiences were engaging with different forms of media (Wimmer & Dominick, 1994). The earliest recognised uses and gratifications studies were those of Herzog (1941) and Berelson (1945). Both Herzog and Berelson were interested by what engaging with certain mediums meant for individuals. They studied at a much deeper level than previous studies. Early uses and gratifications studies would…