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    Advertising Analysis Anywhere we look we are likely to see an advertisement. Advertisement is meant to draw are attention and subliminal get people to buy all different types of products by using ethos, locos, and pathos. Alba Botanica has taken this one step further to starting a campaign related to doing good for yourself and others. Alba Botanicas advertisement is effective at persuading its target audience to purchase their new Hawaiian detox scrub with volcanic clay by using ethos, locos,…

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    The Business and Education fields can both benefit from this study. Skills in public address are necessary for presenting to the audience a clear understanding of the topic. Presenters and speakers in the business world will often be faced with no choice in the method the presentation is made; either a web-based audience or a face-to-face audience. Clearly there is a need for students to be taught to make high-quality presentations in both forums. Students should also be aware of which method of…

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    Advertising is the means of communicating a salient message to the users of a product or service. At its best, advertising will create a sense of urgency for the consumer, an awareness - often honest and accurate – that there are products, places, styles or sensibilities that cry out for action or attention (Jordan Zimmerman, 2003). Most people believe that good ads should be funny, well written or visually dramatic. The truth is, the very best ads work because of the strategy behind them…

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    By far, film cameras are better than digital cameras in more ways than not. Yes, you are thinking theres alot of things that digital cameras can do that film cannot. Now there is a lot of things they can do but do you really need all of those things, because those are unnecessary and complicating. My favorite part to using the Canon AE-1, which is one of the cameras in focus on this paper, was how simple it was to use but yet how amazing the pictures turned out. So throughout my testing of…

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    Rhetoric Of Persuasion

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    In life people communicate with one another, there are different languages and tones of speaking. While speaking to people it is key to be a good listener, this will help with persuading people into believing what is being said. There is plenty of times where people could assume they are having a conversation with someone to only find out they were not even paying attention. In-deed, there are ways to communicate along with the various tones and arguments that comes along with communication. The…

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    Introduction McCracken (1989) said that a celebrity endorser is as “ any individual who enjoys public recognition and who uses this recognition on behalf of a consumer good by appearing with it in an advertisement” (McCracken, 1989, p. 310). Bergkvist and Zhou made a change to this definition in 2016 and said that “a celebrity endorsement is an agreement between an individual who enjoys public recognition (a celebrity) and an entity (e.g., a brand) to use the celebrity for the purpose of…

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    Modernism has largely shaped todays built environment. The buildings inhabited, the furniture used, the surrounding graphic design, has all been influenced by the aesthetics and the ideology of Modernist design. The Modernists believed in technology as the key means to achieve social improvement and in the machine as a symbol of that aspiration. They fostered a utopian desire to create a better world. These principles were frequently combined with social and largely left-leaning political…

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    Aesthetics as a study of beauty has been the keystone for development of art and architecture, which cuts across philosophical, tactile, intuitive, mathematical and socio-cultural realms. The subjectivity of which, has given rise to innumerable attempts to quantify, measure and theorize aesthetics in art and architecture. To comprehend aesthetics, one needs to understand the changing definition of beauty. Definition of beauty has had cultural variations in the development of human civilization.…

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    Effective Listening

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    Listening is one of the most important characteristics of effective communication. A successful listener does not just understand the words but also understand how the speaker feels about (Robinson and Segal 2015). An effective listening can make the speaker feel heard and understand, in which it could also help to build a strong and deep connection between project team and leaders. It could also create an environment where everyone feels safe and comfortable to express their ideas or feelings…

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    tone. Usually, I prefer reading non-fiction or realistic fictions, so I assumed that I would enjoy Persepolis more than the first two books that were read in ENG1100C. While I enjoyed reading about Marji’s childhood experience, I hated the comic/graphic novel format. To begin, I had little to no knowledge about the Islamic Revolution before reading this novel. At the most, I knew little details here and there about the conflict. But as a whole, I knew nothing. For this reason, this book was a…

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