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    Visual analysis of brand campaign The first video is starred by American ballet theatre ballerina soloist Misty Copeland, which is her own real experience. The video start with smoothing music and a voiceover which is reading a rejection letter from a dance academy, while Misty Copeland’s professional dance movement presents a striking contrast with the reason of rejection. In the later part of the video, the passionate background music and her elegant dancing posture take audiences’ emotions…

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    APSC 100 Module 1 Teaming Activity: Reflection Creating an anemometer as a team was a helpful learning experience. During the whole process I tried to keep the steps to solving complex problems in mind. At the first meeting with my group, only three of the four of us were there. We had not yet gotten in contact with our fourth partner, as he attended the wrong lecture and was not responding to our messages to him. It did not cause too much of an issue at that moment by not having him at this…

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    Graphic design has so many branches of careers that it’s hard to explain what it really is. She has found the easiest way of explaining it is by pointing at the nearest bottle or poster she sees and saying: “that’s graphic design.” Or she might see something else like a billboard or notebook and will say the same thing. If you think about, almost everything has something to do with graphic design and that’s why Kaci loves it so much. Something…

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    Stuart Ewen of The Persuaders stated, “The secret of it all, the secret of persuasion, is to induce the person to persuade himself.” In recent years, the focus of advertising has shifted from the product to the consumer. Advertisers appeal to the consumers using strategies such as ethos, pathos, and logos in order to make emotional connections with them, rather than trying to promote their product as the “best.” What makes one product superior to another is not the product itself, but rather the…

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    Branding and Promotion Explain how branding is used in two businesses P1 Definition of branding Branding is the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. Difference between brand and branding Brand is your companies overall impression and perception you present to your clients or customers, your brand describes who you are and what you do by using visual identity, verbal dialog and tone of actions. Branding is…

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    The Effect of Halal Label, Halal Awareness and Brand Image on Consumer Intention to Buy Abstract Halal Label is the writings or statements are halal on the product packaging that shows the status of products is halal. Halal awareness is the knowledge of the purpose and the benefits of consuming and using the halal product. Brand Image is a collection of associations that have been formed customer perception for certain brand. Intention to buy as the statement related to the mental condition…

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    Introduction Aim: to understand good design in the eyes of Raymond Lowey. We will evaluate and analyse him as a designer, his style and understand his design philosophy. The intent is to answer the below questions: • What/who inspired him to become a designer? • Did he have a design philosophy? • How did he develop his design philosophy? • What is a good design? • Could we use his philosophy to become better designers? Methodology This report will explore the life…

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    In order to achieve my goal, I need to plan a well guided action plan. One of the best option would be to creating a strategic plan which include management models and frameworks. In order to focus on my first goal which is business communication I could focus on strategic plan option which includes mission, values and vision statement. Which mean I should try to clearly identify end point of desired goal and then start developing objectives, strategies and tactics to achieve that goal.…

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    When using three rhetoric tenets in writing, writers can create a very persuasive argument. By using ethos, logos and pathos, an argument can be made stronger and get more attention from the audience. This is seen in Eric Schlosser’s Fast Food Nation in which he uses ethos, logos, and pathos widely to better display his argument. By using these rhetorical ideas, his writing is very persuasive and makes a solid argument towards the fast food industry in the United States. The use of ethos is…

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    Maya Lin once stated “Sometimes I think creativity is magic; it’s not a matter of finding an idea, but allowing the idea to find you.” Lin has created magnificent pieces of work through her ideas which are shown through her famous pieces of work of architecture. Her simplicity that lies within her is shown through her architectural works as they are very natural and simplistic. The beauty lies in both the creativity and content of her work. Famous works of hers include: The Last Memorial (2009),…

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