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    Advertising Schemes Advertising has become a large topic of debate around the country and has drawn a lot of interest. These advertisements can subconsciously attract someone to an item. This type of product sales is alarming to more and more people around the globe as they grown in their understanding. However, selling a product does not have to be so invasive and malicious. Ads can be used just to entice someone to a product. If the product is not harmful or immoral there is no foul play in…

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    Fruity Pebble Personality

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    Personality plays a huge factor when it comes to choosing a representative to endorse a product. Someone with a gloomy or grim personality won't sell a product that was meant to be for the whole family or for someone who need to be excited before they pick out a product. Usually when a company pick a endorser, it's usually someone with a bigger-than-life personality that can inspire other to be just like them, and because of that they have a impact on the company and the market as a whole by…

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    Fred Meyer Case

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    Researching the idea behind Mr. Meyer’s project helped me understand his project and why his items were appealing. Fred Meyer used his descriptions to tell a story for every item that he was selling on the internet. It was apparent that his goal was to attract buyers who wanted to be a part of his journey and his experience, not just a purchase. Why else would anyone purchase an open box of taco shells from a random person? His project seemed less about making money and more about inviting…

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    You've decided to work towards getting the life you deserve. You may be using positive affirmations, developing a more optimistic attitude, or practicing visualization techniques with your vision board. But, are you using subliminal messages? If not, you are probably going to want to once you realize how powerful they are for affecting your life in a positive way. Following are 3 major benefits of subliminal messages. 1. They Are Positive Affirmations That You Don't Have To Repeat Positive…

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    Are People able to Resist Advertisements and Their Emotional Appeals? People see advertisements everywhere, on the streets, at the airport, on television, and also magazines. Advertising has become such an essential part of life that people are subconsciously internalizing the effect that advertisements have on them. Jib Fowles, the author of the article “Advertising’s Fifteen Basic Appeals,” claims “by giving form to people’s deep-lying desires, and picturing states of being that individuals…

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    With the countless number of slogans, it is often difficult to determine who has the right to a particular slogan. As a result, companies often argue over the right to their slogans. The correspondence letters between Mr. Herbert of the Coca-Cola Company and Mr. Seaver of Grove Press serve to highlight one of these arguments. In the correspondence letters, both company representatives use various rhetorical techniques to argue their point of view on the right to use the now-famous “It’s the real…

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    Body Image Research Paper

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    When you hear the words body image and self-deception what comes to mind? Well I can tell you most people think skinny, thin waist, nice size boobs, and of course a nice bottom. In our society, we’ve became comfortable with the idea of not being comfortable in our own body. Instead of embracing our shapes and curves we try to turn our body into how society, or how the media believes we all should look as women. “What is the price of perfection, and more importantly, who defines what perfection…

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    Art School Research Paper

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    There are many exciting careers in the art field! In addition, there are many specialized art schools to choose from. In particular, I searched different types of art schools that will help me obtain a well-rounded animation study for a great successful career. Luckily, I narrowed the various choices to three schools, and the Arts Institute of Fort Lauderdale happened to be one of those choices. This school will prepare me for a triumphant and memorable occupation in the animation field due to…

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    Advertising focused on the psychology of buying appealing to people’s needs, desires and pleasures in the 1920’s. In many ways, in order to be the best, you had to buy the best products. This deals with the theory of “Keeping up with the Jones’s” which deals with trying to be the perfect American family. Ads began to reach out to men and children rather than just women. It would affect what they would eat, what they would wear, and what they would purchase in general. In an advertisement for…

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    In “The Language of Advertising” by Charles A. O’Neill he states, “At heart, advertising is nothing more than the delivery system for salesmanship, something that is woven into the fabric of our society.” (371) Businesses are always trying to make more money. O’Neill does this by having a deal to go with the product that is usually too good to be true, or upselling your already purchased item. The idea is to make the customer feel good about what they are buying. O’Neill would use marketing…

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