Graphic design

Section 1 - Environmental Scan Making your brand synonymous with a catch-all phrase that's too often simply thrown around in retail doesn't happen overnight. In fact, it's taken the upscale fashion retailer 115 years of complete dedication to creating the finest shopping experience to build such a reputation. Their real success lies in how the business works together to better serve customers, attract and retain customers, now and in the future. This is why they have an advantage over their…

Whether it is listening to music on the radio, watching television, reading a magazine or just walking outside in the street there is advertising everywhere. There is no escaping advertising every time we see, hear, and touch, advertising will be there trying to sell you something. Consider this advertisement by Bud Light beer that features four people and an ice cold beer. The blue light background is suggesting that they are in a club. Bright blue lights also suggest movies, stars, party…

Water companies enjoy claiming that their water is more purified than others. For instance, SmartWater is said to provide enhanced hydration, vapor distilled purity, and long-lasting energy. It is renown for it’s presentation and “cloud water purity”. This advertisement is successful with its use of celebrity endorsement, emotional words and snob appeal. The first thing people will notice about this advertisement is the face of the famous actress and beauty icon, Jennifer Aniston. The…

The case, Old Spice: Repeating Success in the Face of Competitive Threat explores the advertising issues that Old Spice faced and the decisions its marketing team had to make. The case first goes over the success that Old Spice had with its Swagger deodorant campaign and how it created a halo effect that increased the sales of not just its Swagger product but also its other products. However with this success, the Old Spice marketing team was not sure if the Swagger campaign would keep being…

Why Photoshop Needs to Change Did you know, according to Paige Woldt’s slideshow, 99% of photos in ads and magazines have been retouched by photoshop similar photographic enhancements? Photoshop is an Adobe software used to edit images.. The use of photoshop to make people look perfect is wrong. When people look at these magazines with photoshopped images they think that this is what they're supposed to look like. However, photoshop itself is not a bad thing. As Ms. Summers says in Don’t let…

teacher. He is a leading figure of the movement with many well-known works of photography, painting, sculpture and typographies which still have an influence over contemporary art and design of today. The Bauhaus style is one of the most influential modern art movements which still has a large impact upon art and design today. The Bauhaus style was influenced by Russian constructivism and its use of simplistic images of geometric shapes and use of primary colours. The movement was also…

The majority of the commercials we see these days are about companies advertising their products with the intention of showing the audience how they are better than the competition and ultimately convincing them of buying their product. On the other hand, some organizations use this method of communication to send a powerful message to the audience about issues concerning society. In this case, the United States Food and Drug Administration produced a commercial to send a message about how…

Discussion This study was designed to investigate the application of evaluative conditioning when promoting a logo. The hypothesis being that pairing a positive image to said logo would result in more participants liking it, creating a positive reaction to an otherwise neutral image. When advertising products, TV shows and sporting events endorsements by celebrities have been used to strengthen an observer’s feelings towards them (Brace, 2014). This association has been seen as effective by…

Advertisers' and the media manipulate us in everything we do. As Spurlock proves in his documentary “pom wonderful presents the greatest movie ever sold” we see product placement everywhere. companies take their product placement to a whole new level by paying movie producers millions of dollars just to shoot one little scene where one of the main character drinks there product or drives their car. they even go as far as a scene where the main character is shown tieing his converse or Jordans.…

Any organization’s brand is composed of every action which is taken by the entity from the choice of colors in the logo to the personnel placed in the reception area (Meredith, 2017). People, buildings, vehicles, graphics, packaging, documentation and human treatment are just a few examples of what goes into identifying a brand (Meredith, 2017). NASCAR’s brand is strongly identified with the south. The sport was born in Florida during the 1930’s and was generally known as a southern,…