Graphic design

beautiful people in ads is seen most often to create a connection between the product and the buying; specifically, to make the buyer like the person in the commercial, so they are more likely to purchase the product. This raises the point between the design schemes of ads that are targeted towards men and women. In ads directed towards men, they are portrayed as aggressive and usually in the pursuit of power, speed, wealth, or physical/business domination. Flattery is usually seen in…

This letter may seem a bit long but Sony's wayward philippics cannot be adequately described in less than a long essay. I begin with critical semantic clarifications. First, Sony sees itself as a postmodern equivalent of Marx's proletariat, revolutionizing the world by wresting it from its oppressors (viz., those who develop an alternative community, a cohesive and comprehensive underground with a charter to draw an accurate portrait of its ideological alignment). This is not the same as saying…

major brand that retouches images. Coincidentally, their market is younger females, who are more so at risk for have body image issues. By retouching ads, we are allowing girls and boys to feel that what they have isn't good enough. They easily buy into this ideology that whatever product is being falsely advertised will aid in their quest to be prefect. Companies are allowed to photoshop, alter images, and make a large profit as a result of making the consumer insecure. Standards of beauty…

The fashion industry claims to promote individualism and positive body image, but it seems to do just the opposite. Clothing advertisements display tall, thin, flawless women and promise that customers, too, can be beautiful by wearing certain clothes or makeup products. Research has proven that this propaganda style causes women to express "...more negative feelings about their sexual attractiveness, weight and physical condition after seeing thin models than before" (Neff). Most designers do…

There’s something about realistic art made by a human being’s hands that fascinates me. It can be the quality of the brush strokes versus a photograph, or the realization that an actual human being, just like you, could create something so authentic-looking, so great. The amount of work it takes before you can even start on pencil and paper is huge, especially if your work is basically in another world, underwater. Let’s start with what it is to be an illustrator. An illustrator is someone who…

Barbara Tuchman has a small saying about how advertising is all around us. Everywhere we look there is an ad that gives a false image of reality. Advertisements can have a negative effect especially for the younger population. Since ads are always on social media it is very easy for a person to get bombarded by them and persuades an individual to want to purchase the product. The company’s tactic is to capture one’s attention to make them feel like they must have their product. Majority of the…

Introduction Our company lacks a distinct graphical icon; currently all of our products and cups are simply branded with “David’s Tea”. I propose that we should design an iconic symbol that can replace, or work in conjunction with, our current product design that is displayed on our products, storefronts, and the variety of online accounts we maintain. This logo will help our company define itself in social media and similar to Starbucks or Dot’s Cupcakes, cultivate cohesive and distinct brand…

This Chanel N° 5 perfume advertisement starring Suzy Parker, a well known actress and model at the time, was released in magazines and newspapers in 1957. This ad shows Parker joyful and glowing, standing in between two handsome men while being escorted down a stairwell. Her face and hair is absolutely flawless and combined with her gown, flowing from her graceful movements, exude confidence and a sense of carelessness. The late 1950s and early 60s were a very important time for women as the…

Advertising is “the act or practice of calling public attention to one 's product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards, etc.” (in line reference). This technique has been in existence for thousands of years. Examples of this pre-modern advertising, including murals painted by shop owners, have been found in the ruins of such cities as Pompeii (The OpenLearn Team). Because advertising is very closely related…

The impact of television is very important because of its vast potential as an audio-visual communicator. Television (T.V.) enables the creative man to communicate by combining motion, sounds, words, color, personality and stage setting to communicate and display ideas to large and widely scattered audience. T.V advertisements usually play a role in, either introducing a product, reinforcing the familiarity with the product and also realistic to purchase the product. Advertisements are among the…