Graphic design occupations

“Everyone hands down.” That’s the way Neutrogena tries to grab attention in the thirty-two second commercial about the Neutrogena Sonic Wave. The commercial stars famous actress Hayden Panettire and is all about the brand new Sonic Wave. In this commercial they are targeting women and teenage girls by appealing to their need for brighter beautiful cleaner skin. Neutrogena starts with a beautiful skinny actress, Hayden Panettire, telling everyone to stop and put there hands down.…

Reflection We talked about advertisement this week. It is an attractive topic to me and I really enjoyed the discussion in class, which is about the influence of advertisement on women. Both of the article---Two ways a woman can get hurt: advertisement and violence and the video we watched in class are take the position of advertising may hurt woman. Personally I agree with their opinions. Advertisement has influenced people for many years. It also affects our aesthetic of…

Several components in this ad demonstrate novelty, which, according to the text is “stimuli that appears in unexpected ways… (Solomon 116).” In the commercial the M & M candies, are two animated characters talking about Santa. Seeing these inanimate candy pieces take on human roles, is an unexpected stimulus that quickly grabs out attention with a relatable conversation topic of the whether or not Santa Clause is real. The conversation topic of the candies allows me to easily tell that the…

Lululemon have a strong relationship with their suppliers, they use limited suppliers this means that they can have a good relationship and deal with problems as fast as possible. Lulu lemon processes start taking shape in pre-processing and production process. Material development is produced and then sent off to their fabric mills in Sri Lanka for yarn spinning knitting dyeing and finishing. Once the fabrics have been finished they get sent off to the next step of the lifecycle, the cut and…

Two strategies that were used by Edward Bernays and are still used in today’s society is endorsement and the engineering of consent. Endorsement is one of the most effective ways to sell a product. Endorsement uses the influence of celebrities, doctors or other professionals in order to sell a product. This is effective because professionals are trusted by the public for their opinion and make consumers more likely to buy a product. He used the strategy in his campaign to sell bacon for…

The marketing, licensing and exhibition strategy Marketing came from paramount pictures, they promoted the movie Fences with posters of denzel washington and his costar Viola Davis in a black and white picture looking ahead like they are watching someone, giving them that image of parents watching over their kid. It easily captures our attention on where they are looking at and you can easily feel on what they are feeling. Denzel and Viola are popular actors so seeing them both together you…

Have you ever fallen for strategies to a producer that is trying to make you buy his product? Usually, consumers are obvious to the strategies that are used to persuade them into products. In this article, the author of The Onion mocks rhetorical strategies that consumer’s often fall for when buying an item. By using different strategies to the audience, the author hopes to expand consumer’s knowledge so they won't be fooled. Using these strategies help marketers to sell their product easier…

Keds Art to Advertisement According to Ziad Abu-Saud’s article, “The Dogma of Advertising and Consumerism,” featured in the Huffington Post, we are exposed to between two hundred and fifty and three thousand advertisements a day. What are advertisements and what makes a good advertisement? Advertisements are pictures, commercials, and posters that promote a product and consumerism, the increase of consumption of goods. Good advertisements contain things that first catch the reader’s attention…

Commercial advertising is a way to persuade viewers to purchase products/services. By making it memorable, the producers are trying to ensure that the message will connect with its audiences. With a limited amount of air time, many companies can end up with a rushed advertisement, which gets misinterpreted. Many times, commercials end up being perceived as exaggerated, cheesy, or occasionally just plain foolish. However, this was not entirely the case with the questionable yet exceedingly…

A Victoria Secret ad claims that slim women have the "perfect body". In response to this, a company called Dear, Kate, made its own ad to show that the "perfect body" is the one you are born with. The ad can harm viewers by displaying an unrealistic body image that isn't naturally formed, but structured till its thought to be "perfected" in refrence to those images /type of ads displayed around. As seen in the public ads like these including Victoria Secret ad all they do is create negative…