Graphic design occupations

Pandora has proved to be an everlasting brand, and I believe my new concept will bring them to the next level. Another force that has always been a prominent part of culture like jewelry is music. Music can adhere to any memory. The feelings you get from music, the connections you feel to artists, all drive consumers to want more and more. The feeling you cannot put into words, with visions beyond limits, is the heart of this campaign. I am proposing that Pandora partners with Pandora Radio in a…

Mascara ads Ethos, pathos, and logos. These three things are very important to companies to have in their ads. Ethos means to prove to the audience that the ad is credible. Pathos means to appeal to the audience’s emotions. And finally logos means to appeal to the audience by using logic. Most makeup ads use pathos to appeal to their audience, using sex appeal to persuade women into buying their makeup. The L’oreal and Rimmel Mascara ads both emphasize their use of pathos, but also do a great…

VISUAL CULTURE – THE WINTER TALE Zhaoshen Wang (Johnson Wang) / WAN16475335 Anthropomorphic advertisement is a better way to promote penetration and sales of the new products through visual attraction and imagination rather than literal adverts. The term ‘visual culture’ encompasses many media forms ranging from fine art to popular film and television to advertisement to visual data in fields such as the sciences, law, and medicine. (Sturken & Cartwright, 2009, P.1). Visual culture looks at…

Monroe’s Motivated Sequence is a template used by many people and groups to convince people what they want them to believe. This sequence can be used as a sort of call to action by a politician or more commonly to persuade people to buy something in a commercial. The Schticky commercial, is one that once watched you can never forget.Vince Offer, the new Billy Mays, does a great job of going almost step by step through Monroe’s Motivate Sequence. In an attempt to get you to buy his product The…

Crest Pro Health Whenever you first meet someone, what is the first thing you see? Is it their gorgeous blue eyes, their flawless skin, their luscious hair, or their perfect smile? Most people would say the first thing they notice on someone is their mouth, good or bad. Everyone has a preference when it comes to mouth hygiene and every company thinks their products are the best. Crest Pro-Health made an advertisement selling their version of whitening teeth products. The ad creators focused on…

I've only recently allowed myself to acknowledge the fact that I am, in many ways, a puppet. This is not to say that I have the whimsical, carefree, and adventurous spirit of Pinocchio, but rather that my thoughts and actions are heavily influenced by a puppeteer. Mainstream media has permeated the hearts and minds of my demographic, forming priorities, setting standards, and defining success. Sure, that's just how kids are: impressionable, but aren't we more than those who influence us? It's…

In our modern society, we are surrounded with digital media, which includes advertisements. They are simply all over the places that people are constantly exposed to many different types of advertisements with or without knowing. Good examples are, daily digital gadgets like mobile phones, Ipads, or even on the transportations; buses, trains...etc. Each and every advertisement we see everyday, there is already a target audience whom they have designed the ad for. The advertisement I chose for…

Advertisements aren’t simple a page in a magazine or a thirty second commercial on TV. Advertisements are given to us in many different forms, some of these we might notice, and some we might be completely oblivious to. Some of these different types include: sponsorships, spot advertising, product placements, branded entertainment, and native advertising. All of these types are similar in they are trying to sell us a product, or to get us familiar with a certain brand. But they go about it in…

accentuates the lines and by doing so, it creates a great deal of direction and movement. Using the elements of color, light, shape, space, his work is aesthetically pleasing, to most. The two main principles of design he uses is scale and proportion and rhythm. Most of his designs are done on a huge scale and they are very interactive. He wants people to experience his art together. In the film, he states that; “The presence of other people in the piece plays a role in your experience”…

Every day we are exposed to a countless number of advertisements. Each and every one of them aims to convince us that we cannot live without their product in our lives. In the article “Cutting Through Advertising Clutter” the author informs that, “We've gone from being exposed to about 500 ads a day back in the 1970's to as many as 5,000 a day today” (Johnson). With this much exposure to advertisement on a day-to-day basis advertisers have a difficult job, attempting to make their commercials…