Graphic design occupations

E. Market, industry and competitive analysis by company Target Audience Chanel customers are women who want to identify what Chanel represents which is elegance, simplicity, modern and class. Chanel cosmetics are targeted at a younger consumer but they still retain “classic” market, which is their forte. Since 2002, with the launch of Chance perfume, Chanel is targeting women between the ages 18-39. Market and industry analysis by company In 1999, Chanel changes its historical attitude which…

1.3. Another Marketing. Apart from very famous advertising, Diesel uses other ways of promotion. First alternative way was to create a music contest called Diesel-U-Music in 2007. This contest started from the idea of the music festivals where you can create a full experience of Diesel. It made huge success and was followed by creation of Diesel-U-Music radio, which till nowadays promotes young and perspective artists. After that experience Diesel decided to continue to support young and…

goal for tobacco companies to maintain and increase market share and possibly also market size. (Wakefield M, Morley C, Horan, 2002). The pack has become the key marketing driver and limited edition packs appear to be central to this. As a Dutch design agency director explains, "If you look at the limited-edition packs, you will notice how quickly they all sell out. Because when consumers see an attractive pack, they want it. They want to have the newest thing. Tobacco packaging has served…

Laser vs InkJet Printers: How do you decided what’s best for you? If you're thinking of buying a printer, either for work or home, then you're probably wondering whether to get an inkjet printer or a laser printer. Your choice of printer will of course depend on what you want to do with the printer, how much printing you do, how many other people will also use the printer, and, of course, how much you can afford to spend for the printer itself and the replacement ink or toner. There are a…

Advertising Analysis Anywhere we look we are likely to see an advertisement. Advertisement is meant to draw are attention and subliminal get people to buy all different types of products by using ethos, locos, and pathos. Alba Botanica has taken this one step further to starting a campaign related to doing good for yourself and others. Alba Botanicas advertisement is effective at persuading its target audience to purchase their new Hawaiian detox scrub with volcanic clay by using ethos, locos,…

Introduction McCracken (1989) said that a celebrity endorser is as “ any individual who enjoys public recognition and who uses this recognition on behalf of a consumer good by appearing with it in an advertisement” (McCracken, 1989, p. 310). Bergkvist and Zhou made a change to this definition in 2016 and said that “a celebrity endorsement is an agreement between an individual who enjoys public recognition (a celebrity) and an entity (e.g., a brand) to use the celebrity for the purpose of…

Video case four shows the company of groupon. This company demonstrates three concepts from the chapter wonderfully. The three concepts are consumer lifestyle, psychological influences on consumers and problem recognition (perceiving a need). The concept of consumer lifestyle is demonstrated in the Groupon video. Consumer lifestyle effects which groupon consumers choose. The ideals- motivated groups on the groupon site are there solely to get the biggest bang for their buck. While…

S: The persona of the front cover is of a fashionista. This can be assumed by the bold letters in French. The title of the magazine is "Styles", and it is featuring hip-hop artist A$AP Rocky. Rocky is known as a fashion icon which further exemplifies the fashionista persona. - O: This is an international event. Styles magazine is a magazine company that is highly respected in the fashion industry. The magazine contains lookbooks of designer clothing and the author placed A$AP Rocky on the…

You are sure to see it just about everywhere. People all over the place wear hoodies that have customized logos on them. Sometimes they’re for favorite bands or schools. But, most often, they are emblazoned with customized logos of various companies. Many of them are well known national businesses but others are simply small, local businesses that are trying to get their name out into the general consciousness. If you own a business, you should consider creating customized hoodies for it. Take a…

MAC has 2 types of pre-filled palettes that come in 4 different shade ranges. I was inspired by this to create a unique palette to the MAC collection that is bold and out there, nothing similar what MAC currently offer. I made the design vibrant and eye catching in order for it to be really visible in department stores or other selected stores along side the darker coloured palettes. I used colours that were inspired by healing crystals and used this inspiration for the symbol, the…