Graphic communication

1. What industry (eg. Gaming, motion graphics, video, etc) are you interested in pursuing as a career? I’m currently a bit undecided abought the specifics but I am sure that I would like to pursue a career in the art/creative/film industry. I’ve been thinking possibly freelance but leaning more towards studio work, something possibly in the realm of storyboard artist, concept artist, and background artist or something along those lines. 2. How is video related to the industry you want to get…

1. Why do the photographers use a polarizing filter when photographing the waterfall? The photographer uses a polarizing filter to saturate the colors and to remove glare that can come from the water and sun. 2. Why does Gardner suggest trying a horizontal photograph for a waterfall? He suggests horizontal photos for waterfalls because it allows for a better background around the waterfall and because of how unpredictable the composition of the photo can turn out to be. 3. How did the…

Subliminal messages are found in most advertisements seen on a daily basis. The DKNY ad “Be Delicious” uses Chanel Iman, a recognizable model, to lure in consumers and to send a deeper message. DKNY presents Iman posing with an apple in her hand as if she were eating it, surrounded by a green lush environment representing a garden full of apples and bushes. This makes a connection with the story of Adam and Eve. By taking a bite of that apple, in reality by using the fragrance, the perception of…

Our society is exposed to a number of vast campaigns, that have little meaning other than to sell a product. Some people, and or society may purchase the product, or we may disregard the product completely. Nevertheless, this campaign, or ad is telling us something different. This campaign “We Can Do It!”, is American wartime propaganda ad or poster made by J. Howard Miller in 1943, in Westinghouse Electric as an inspirational image to boost worker morale. The author chose this type of picture,…

Didot was created by Firmin Didot. Didot typeface was developed in the period 1784. Firmin Didot was a French printer, engraver, and type founder. Another seeing what John Baskerville designed. Firmin Didot was inspired by John Baskerville, first transitional typeface called Baskerville. That was when Firmin Didot decided to design his own typeface. Didot font was considered as the first Modern typeface. It has high contrast between thick and thin strokes, thin serifs with no joining, and…

Gucci, Louboutin, Lululemon, Nike. What do all of these things have in common? They are all names of popular brands in the modern world. The word “brand”, as a noun, has two interesting definitions. One is a type of product manufactured by a particular company under a particular name, and the second is an identifying mark burned on livestock or criminals or slaves with a branding iron. Despite the distinct contrast between these two definitions, both apply to the clothing industry. The fashion…

Visual Rhetoric Analysis The ad for Pedigree Dentastix uses multiple rhetorical appeals to capture the reader's attention and to increase sales for the item. The ad clearly demonstrates its purpose, which is to improve the dental cleanliness of dogs who use it. The image utilizes vibrant shades of yellow and red to capture the audience’s attention, and a soft white circle in the center that brings the viewers eyes towards the mouth of the dog. The ad then uses anthropomorphism on the dog, giving…

Celebrities can have a significant influence on consumer choices because they are easily recognized by a target audience. For example, Taylor Swift, famous musician, is a celebrity who rose to fame with her song ‘Blank Space’ and is promoting Apple Music and Spotify. This example shows that because Taylor Swift produces music, and that the product being advertised is dedicated to exposing users to music, Taylor Swift can be a good fit because she has fans who listen to her music. Furthermore,…

build a better concept, that reaches both the market needs and society. Today we can only look at how the digital revolution changed the way we communicate, work and socialize and how it affected the field of graphic design positively and negatively. First of all, the days of focusing on the graphic elements of a product like its packaging and marketing…

A graphic designer is an important aspect of any marketing campaign. From designing a pleasing website to creating flyers and mailings, as well as advertisements for print media, they are an integral part of your business. Whether you plan to hire a one, or whether you are looking for someone who can provide work for you on a contract basis, it is important for you to make the right choice. Here are the five most important things to consider as you make this important decision: 1. Portfolio. It…