Graphic communication

The two comics, Wee Pals by Morrie Turner and Boondocks by Aaron McGruder, handled the issue of race in radically different manners. Wee Pals included many racial groups in addition to white and African American including Asian and Native American. Turner’s diverse group of characters take turns poking fun at each other with such gags as comparing the Rotary Club to a gang. While the comic started in sadly few papers, the popularity of this comic went through the roof after the death of Martin…

Body image has always been a topic of concern for me. I normally don’t address it because of the controversial opinions it can quickly spur. However, seeing as it has had such a major influence on many teenagers including myself I feel that it’s only appropriate to write about such a topic. I feel as if in today’s society beauty is often defined or correlated with the word ‘skinny’. The irony that comes along with this is well brought up on magazines. I feel as if almost every magazine…

“Product Placement and Advergaming” by Michael Solomon describes how movies and video games are advertising companies’ products. Product placement had begun in the late eighteen hundreds. The purpose of product placement was to get better ways of doing advertisement on television shows and movies. It first started with movies and shows changing up the company name to something similar. With product placements happening many products were able to be sold, just like Coca-Cola being used on…

Advertising agencies make attempts to sell their product, be it through enticement, flattery, or coercion. Ralph Lauren, mostly known for their brand of clothing, attempts to sell a fragrance of cologne called ”Polo Red.” Magazine advertisements such as this generally consist of brief pictures with text; this ad, interestingly, has a section to sample the smell. In order to make an attempt to advertise Polo Red, Ralph Lauren tries to appeal to the target audience’s sense of ‘manliness’ and…

Sacrifices Every day, people are bombarded with thousands of advertisements. For example; billboards, magazines, social media and clothing are just some of the few ways companies advertise their products. According to Naomi Klein, an author in The Persuaders, “Consumers are like roaches. You spray them and spray them and after a while it doesn’t work anymore. We develop immunities.” People have become accustomed to the constant interruption of advertising. Ads are perceived as a nuisance and…

Semiotics In Print Advertising- "Fashion Junkie" by Sisley "Fashion Junkie" is an advertisement from the famous brand Sisley, promoting their fashion line of clothing, first seen in China 2007. Firstly, this advertisement denotes an image of two beautiful young females who are suggested to be under the influence of some sort of drug. This is shown through both having smudged make up, heavily lidded eyes, slightly parted mouths, and are laying or hunched over on a black surface holding a straw…

Advertisement companies usually try to catch the eye of the viewer with extreme types of ads. Two companies come to mind when people think of controversial ads, Carl’s Junior and Old Spice. On the one hand, Carl’s Junior tries to sell a wonderful looking sandwich with an attractive girl who is always eating it seductively, and then we have Old Spice whose main spokesman is a buff-looking God trying to sell deodorant or shampoo. These ads always catch our attention because of how attractive these…

Today’s children are constantly surrounded by advertisements. It is important for them to be able to be able to or start becoming able to think and listen critically to these advertisements and judge whether or not the product in question is reputable. One ways that advertisements try to persuade people is through propaganda. There are many different propaganda devices such glittering generality, name calling, bandwagon, testimonial, card stacking, and rewards. All of these devices either appeal…

The job I found was a Graphic Designer position for Hyde Park Jewelers. You are to assist the Director of Digital Marketing and the Director of Marketing. In addition to this, you will need to produce and review deliverables based on feedback from marketing teams, merchandising teams, and executives. Digital design responsibilities include making designs for email campaigns, landing pages, social media content, digital ad placements, and etc. Traditional design responsibilities are event…

It is with great enthusiasm that I learn more about the person behind many of the fonts that I, as well as many others, use. Imagine, finding your path in life at an early age. It was ray Larabie's grandmother who ignited the 'font loving fire' with a stack of Letraset, which are dry-transfer lettering pages she would bring home from work There he learned much about fonts became a self proclaimed "font junkie" (Typodermic Font). The combination of his very first computer and font editing…