Graphic communication

A. Two Areas of Futuring Anticipating the future is an important component for many disciplines. It is also vital for individuals, businesses, and governments to ensure sustainability going into the future. Essentially, futuring does not concentrate on predicting the future but focuses on developing ways to improve it when it comes. Employing futuring techniques looks at ways to prepare for the future by making the appropriate adjustments based on the future expectations or trends (Sikkema,…

Prac Statement: Folio 1 My brief required me to create a contemporary gym/fitness brand that inspired people to become healthy and live a healthy lifestyle. As I recently completed my personal training certificate I wanted to use the knowledge I gained from it to create an effective and easily recognisable logo that I would inspire people to become fitter and healthier. I wanted to create a logo that was simple, easily recognisable and appealed to my target audience. I needed to apply the logo…

I have recently finished reading the graphic novel version of Neil Gaiman’s classic book “Coraline”. The book is a suspenseful horror novel. It has amazing illustrations and interesting characters. This book is about Coraline a curious young girl who had recently moved into a new house. With her urge to explore she found a door in her house that led to another house similar to her one, almost exactly the same. The only problem was that there was another version of her mother and father. This…

This advertisement from the feminine hygiene product brand, U by Kotex, uses color association, plain folk rhetoric, persuasive typography, a contest that guarantees popularity, and a reputable publisher to convince girls and women to use their product. Not only does Kotex claim to be the most comfortable feminine hygiene products, they also try to educate young girls about vaginal health. It appears that this Kotex ad has no ethical issues. Kotex chose to put their advertisement because of…

Watchmen, a graphic novel written by Alan Moore, tells the story of a group of masked heroes during a tense moment in the midst of the Cold War. Within the chapters, we are introduced to a multitude of characters and the relationships they maintain between each other. Through these, we are shown how individual perspectives and characteristics can be affected by the influences of those we are close to. Doctor Manhattan changes his opinion on human society after an in-depth conversation with…

“Twilight of the Brands” is a news article published in The New Yorker by James Surowiecki and in this article he discusses the emerging “fragility” of brand based loyalty and consumerism. He uses the failed yoga pants brand Lululemon which under; furthermore, their failure, known as a negative “brand storm”, was a result of bad press release and made all the more possible by the informed consumer. Unlike the past where consumer relied on brand names for quality, the availability of the internet…

Reflection in the Mirror How can one’s body be seen as beautiful and one’s confidence radiate, if there is no opportunity to promote those feelings? Today, this concept is relevant in regards to large amounts of media, that do just this. Living in a world filled with photo shopped advertisements and magazines, standards of beauty have created unhealthy body image. Through this disorders like anorexia and body dysmorphia have been given life, and until we begin to change the conversation this…

Contrary to what people say we all judge books by their covers! When we look at comic book covers there is often a clear representation of a certain genre. The genres have varying art styles to match, along with color schemes, even certain words that trigger certain genre expectations. This is prevalent, especially in the 40’s with Plastic Man # 19 and True Crime Comics #2. The true crime genre was undoubtedly one of the most memorable genres of comics during the 40’s. It had highly deplorable…

The ad I focused on that depicts the three differents types of rhetorical appeals was a public service announcement on speeding. In this speeding ad it shows two men driving. One man is turning onto a two way road and the other man is driving far over the speed limit. The man taking the turn disregards the car on the street in hopes that he has time to turn . Before the cars collide they come to a halt, and the men get out of the car to talk to each other in an attempt to prevent the crash.…

intuitive perception. Originally trained as an industrial designer, I designed with wood, clay, and stones. As my career progressed and my vision broadened, I worked closely with architects and structural engineers, with materials engineers and with graphic designers. I designed products, structures, art installations, exhibitions, workshops and community activities. My more recent works, through the form of exhibit installations, experiment with the interplay of physical interactions through…