Grand Prix

advertising. However, no one sued the brand because no one expects to make everything possible by just using a deodorant. Legally and ethically, the limits of deceptive advertising are not clear. The commercial received 43,600,000 views and won the Grand Prix (Advertising Age, 2010). This is a contrast of the result of Splenda’s advertising. Basing on two examples, we can see how deceptive…

Company Strategy Report: Old Spice Background The reason why Old Spice is an interesting case for this report is that is it not only a bright case of use of digital marketing, particularly social media, but it is also a example of a brand with a clear and great challenge: reposition itself for a new generation. Old Spice was created in 1934 and acquired by P&G in 1990, with the company looking to capture the young male personal care market. What started with just deodorants is now a full range…

We all want to be the best. It is human nature to develop a fierce desire to escape the normal bonds we are cast in. Some individuals maybe born with an inept ability to succeed, and others strive and work for their glory. Dad was no different; he was a blue-collar worker applying his trade to provide for his family, with the cost of a few sore muscles, torn and tattered clothing, and blood soaked hands. He was taught hard labor pays the bills; however, he decided his son would work in the…

Best Vacation Spots in Florida Florida is regarded by many people as one of the best and most incredible states in the United States of America for several reasons. The most important reason is the beauty and splendor it is endowed with. This state is gifted with both natural and man-made wonders, which is the reason why it is one of the favorite vacation destinations of locals and tourists from outside of the United States. In this article, you will get to know the best vacation spots in…

Chapter 27. Return flight And John Blyth? Ah, I wondered if you’d remember. At nineteen, already he was a veteran of 51 solitary missions to Germany. A number of them ranged as far as Berlin. His steed was the Spitfire Mark XI, developed from the Mark IX especially for recce purposes. Instead of guns it had additional fuel tanks in the leading edges of the main plane. It was equipped with two 36 inch cameras. No guns, no bullet proof windscreen, nothing – just cameras. These men flew unarmed and…

The power of the sun is what makes life on Earth possible. Efforts to harness solar energy in concentrated form have long been a human pursuit. Solar technology has existed since the 19th century and has received substantial government support since at least the 1970s. Despite these efforts, solar power comprises less than 1% of U.S. electricity generation (History of Solar Power, para.1, 2016). There have been many applications besides bulk power generation, and the solar-powered vehicle is one…

Introduction to Maya Deren Maya Deren is one of the prominent figures in American experimental filmmaking, who is celebrated as a ‘legend’ and the “Mother of Avant-Garde” (Hornung 2005, p. 280; Pramaggiore 1997, p. 17). Maya Deren was born Eleanora Derenkowsky into a family of prominent educated Russian Jews in 1917, in Kiev, during the birth of the Revolution (Doneson n.d., p. 327; Fabe 1996, p. 146; McPherson 2005, p. 8). She was the only child of Solomon David Derenkowsky, a psychiatrist…

Sales, which included T-shirts and denim jeans, reached $78 million, 98 percent of which came from the domestic market. With 1,000 stores in Italy alone, Benetton realized that the home market was saturated, and launched a major export campaign. Benetton targeted the rest of Europe and made plans to enter U.S. and Japanese markets. In 1979 the first store was opened in North America. By 1981, Benetton, operating under the name Invep S.p.A., had become the world leader in the field of knitwear,…