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Work on the New York subway started in 1900. The world’s first vacuum cleaner was invented in 1901. The vacuum was invented by Hubert Cecil Booth. The triple AAA (American Automobile Association) was started in 1902. The international morse code signal for SOS (...---...) became the worldwide standard. Thomas Edison was alive during this time. He created the light bulb. Babe Ruth was only a rookie at this time. Theodore Roosevelt became president during this decade. Mark Twain was alive…
Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…