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Marissa Mayer, the ill-fated CEO of Yahoo!, clearly made some major blunders during her early tenure at the company. Specifically, she lacked a long-term strategy, refused to listen to other members of her team, and invested in a series of failed marketing ventures instead of focusing on improving fundamentals. Miguel Helft from Forbes magazine documents these points quite thoroughly in his article “The Last Days of Marissa Mayer?” Time and time again, Mayer refused to adhere to a single,…

Waymo: The Self-Driving Car Have you ever wondered what it would be like to have your car do the driving for you? To have it so that you could just sit back, relax, and enjoy the ride? Well now, thanks to Google and advanced technology, this idea is highly possible. They have created the new self-driving car, known as Waymo. This new innovation could be a light to the future, and could possibly make getting around easier for millions of people. First of all, Waymo is a company that was…

Larry is most often known for the search engine, Google.com. Google was formally incorporated on September 4th, 1998, at the time other search-engines like Lycos and Infoseek were amongst the most popular search-engines. Google took the world by storm and in December of 1998 it was considered the best search tool on the internet. Google went worldwide in 2001 when they opened an office in Tokyo, Japan. Google also created a platform that would generate advertisements based on recent…

Social Media: The Addiction The new generation of young adults lives amidst a fairly new type of technology that is known as The Internet. When first created, a computer would fill up an entire room. As of 2015, a cell phone that fits in the palm of your hand and the pocket of pants can carry more advanced technology that wasn’t even imaginable in years prior. Social media sites are some of the largest sources for following celebrities, friends, and family and also to be linked to the rest of…

8646449 The effect of technology in schools The rate schools are adding technology into their curriculums is increasing at an alarming rate. Is this something to worry about? Before schools had technology everything was done by hand and with paper. Then everything changed when the introduction of technology started. School started to become more and more modern with the use of gadgets and online software and tools. The use of technology also brought along some of biggest distractions from…

School teacher, Seth Taylor uses Google Classroom which allows students to work online. Taylor says it makes his life easier because Google Classroom can grade papers automatically. It can allows allow teachers to check up on their students and it also allows students to turn in their assignment online rather than them forgetting to turn in their assignments. Taylor said that technology is especially helpful by giving him more time to focus on instruction (Gaddy). Google Translate is also…

Introduction Groupon, the leading e-marketing services company ahead of giants like Google and Facebook, is the fastest growing company ever since Google (2008 –Present). It grew so fast that Groupon went public in 2011 and it was the biggest IPO since Google. The unique idea of providing access to local and global deals via mass emailing evolved into operations in more than 500 markets in 48 countries, promoting more than 1,000 deals a day. And mesmerizingly, this evolution occurred in less…

tools like Google Analytics, Unica, ClickTracks and others. But it could not answer the important question of why a visitor did something that he did on the site. The scope of web analytics expanded dramatically as it can now answer critical questions like Why? and What else ? before we arrive at actionable insights. Web Analytics can answer How Much? through Multiple Outcome Analysis with the help of tools like Google Analytics, iPerceptions, etc., Tools like Omniture’s Test & Target, Google…

Businesses today, no matter big or small, rely on the internet to get them off the ground whether they’re a start up company, or if their services involve using the world wide web. It’s the most perfect platform to advertise one’s company, product and/or service without taking up any physical, costly space like a billboard because it’s all online and digital, free to look at and research upon. The main purpose of the internet is to allow anyone to search up anything they desire, whether it’s…

Now I zip along the surface like a guy on a Jet ski.” - Nicholas Carr. In her article “Is Google making us stupid” I agree with her 110% because everything she says in the article is true. Not only the internet has affected us only but also extremely talented writers such as, Scott Karp, Bruce Friedman, Maryanne Wolf, and many more that she…