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    Google's Panopticism

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    Google, a leading giant in the technology business, is becoming a company that not only leads the technology world, but starting to lead our world. Google is a company that was founded by Larry Page and Sergey Brin. There hopes were to make it easier for people to go onto the internet and find relevant and useful information to their search. They went to Stanford University and were both working on a project that was designed to compute the popularity of sites. This project was called “BackRub…

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    There aren’t many companies in the world more popular and famous as Google. The technology giant has been successful in taking control of the Internet and the brand is so famous it has even entered the vocabulary as a specific word for searching information online. But Google has been unique in its approach to advertising. Although the company makes most of its money through advertisements on its platform, the company itself can hardly be found on billboards and TV ads. What is this strategy…

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    An overview of most recent services and algorithms used by smart assistants - Google Now, Siri and Cortana Introduction <> The brain of Cortana is all in Bing, so Bing powers Cortana. All the cloud services and all you can find on Bing, Cortana knows; for that reason she becomes smarter and smarter every day. Actually, when the user is doing speech recognition, when the user is talking to his phone, the focus is only on what Cortana says, but the user assumes that she will understand,…

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    Do you want to download the Google Drive data to local PC? Are you looking for a solution to move data from one Google Drive account to another? Did not find any solution. No need to panic all your search ends here. Google Drive Migrator is one such utility that fulfills all your requirement related to Google Drive data. There are various advanced services offered by Google. Among all, Google Drive is one such service that allows users to save their data on the cloud, synchronize files across…

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    the company is trying to provide additional functionality is through a partnership with Google and more specifically Google Apps. Salesforce.com is combining its services with Gmail,…

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    based on the sites that linked to them. Google was launched in September of 1998 and despite its superior algorithm, they found it hard to generate the advertising revenue needed to succeed. That is when they started to look closely at one of their rivals GoTo.com. Bill Gross of GoTo.com failed to patent his concept, so Google had no trouble incorporating and improving on the advertising model, with the establishment of their advertising company Adwords. Google soon became the preferred…

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    Margrethe Vestager, formally accused Google of abusing its dominance in web searches and in April of this year the antitrust authorities charged the company with unfairly using Android to promote its own services over those of its rivals. According to the European Commission, “Google has granted significant financial incentives to some of the largest smartphone and tablet manufacturers as well as mobile network operators on condition that they exclusively pre-install Google Search on their…

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    Free Food Strategy

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    Innovation from Google’s Free Food Strategy Many people would describe google as “the internet search engine giant” (Strickland) In fact, the founders of Google, Larry Page and Sergey Brin say “Google’s mission is to organize the world’s information and make it universally accessible and useful”. It’s a website that “understands exactly what you mean, and gives you back exactly what you want” (Google Company). Google not only provides thousands of results that ones curiosity brings them to…

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    Google can seize the opportunity to produce an excellent new product (GWatch) that can surpass its competitors. However, to accomplish this task, the team will have to complete a thorough product-marketing segmenting strategy analysis. During this analysis MT will have to incorporate a broad product-marketing segmenting approach to narrow its potential market share. Further, the MT will have to consider SWOT (strength and weakness) and Porter’s five competitive forces. Considering and…

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    fields that Google is involved it, it quickly becomes evident how they are all related. Take Google Ventures as an example. This is a subsection of Alphabet that invests in and acquires other technologies that have to do with user information. One example of this a company called Waze that was acquired in 2013. Waze is a GPS navigation software that notifies the user with traffic updates to create the fastest route possible. Since Google has invested millions into Google Maps and Google earth,…

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