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Exclusivity The exclusivity strategy is one whereby the company restricts its product to a limited number of customers. This is done to build customer relationships and increase customers’ loyalty towards the brand. Example- Apple Apple is a technology designer and manufacturer. They also produce various computer software and online services. Apple is known for devices such as the iPhone, iPad, mac, iTunes and iPods. They are currently the number one selling smartphone provider in the world.…

LSM The impact of intellectual property rights on preserving the competitive advantage. A case study of Apple Inc’s iPhones . Word Count: 14,014 Abstract The world today has rapidly developed into a services industry where knowledge is power. Knowledge provides means of acquiring newer technologies which then businesses can then use to create new products. In this context, IPRs become a valuable asset that firms can use strategically to lessen or prevent competition. IPRs are…

Shoulderpod S2, all the smartphone rig you need The Shoulderpod S2, the ”entry-level” professional handle-grip for smartphones, is all the rig you need… because it is modular and also because it is more than a handle-grip. Designed to be modular, the Shoulderpod S2 is elegant, doesn't attract too much attention, does what it promises and… can be the base of your smartphone camera rig. Modularity is the name of the game when it comes to the Shoulderpod S2 from the Spanish company Shoulderpod,…

first five years. The Apple II launched next year was also designed by Wozniak. This was a groundbreaking machine as it challenged the big rivals like Commodore PET. It was chosen to be first desktop used for the Killer App. Visicalc, a spreadsheet program that was the “Killer App’’, it gave Apple a new market like never before. The arrival of Graphical User Interface known as GUI took Apple to even bigger heights. Although, Lisa was the first company to launch a computer based on GUI but it was…

III. MANAGING A SALES FORCE 1. Recruiting and Selecting Sales Force Recruiting the perfect sales force for high tech gadgets, such as the IPhone is requires thorough screening and selecting. Apple does not select random people, they select from their own fan base for many reasons. Apple requires an ambitious and influential personality with the ability consistently close (Inc., 2014). Recruiting and selecting sales force strategy specific to the IPhone 6 requires the managers to decipher Apples…

Even though so much of today's furniture is made from plastic, there is something about wooden dolls house furniture that adds an air of realism. The warm hues of natural woods create an inviting, homelike atmosphere better than resin or plastic ever could. If you are creating a dolls house as a collector's item, wooden furniture is a must for adding value and an antique appearance. Quality Hardwoods One of the most important aspects of realistic wooden dolls house furniture is the wood it's…

Apple, all through its history is basically emulating a vertical integration approach because of the way they run operations in their company. Apple consistently looks for control of each part of the value chain. Expanded control can be a game changer as Apple has taken responsibility for chip producers, control over assembling, meticulous programming principles, and an almost closed ecology community and proprietary retail locations (Tumblr, 2012). Apple has confidence in diversification and…

although this device is basically a cellphone, its apps have made it go beyond that. The best iPhone apps do not just amuse us the way we used to be with the built-in games that came with our old cellphones, but also help us do our tasks more efficiently. There are even iPhone apps that can keep us healthy. Here are some of the best iPhone apps that users who are also health buffs must have. Absolute Fitness Absolute Fitness is an iPhone app that can help you keep track of your daily diet and…

I agree with Frank’s contention that “consumerism is no longer about “conformity” but about “difference”… It counsels not rigid adherence to the tastes of the herd but vigilant and constantly updated individualism” (qtd. in Frank 153). In contrast to advertisements in the past, which drew people in moral social behaviors and standards, current marketing strategies and advertisements are trying to educate consumers about being their own personalities and being self-fulfillment. According to…

Summary Tired of using same old headphones or speakers and not satisfied with the sound quality? Visit LeMall.com – an online store owned by Letv. LeMall is one of the fastest growing platforms in the US that is committed to offering its customers with the highest quality smart devices, including smartphones, smart TVs, TV Box, virtual reality headsets and bikes. The company aims to enhance the lifestyle by offering outstanding customer experiences, which is enforced by tomorrow’s technology.…