Global Gender Gap Report

Benefits of direct marketing: Buyers • Home shopping- fun, convenient and hassle free, time saving, larger variety. • Comparative shopping possible- browsing through online catalogues. • Somebody else other than buyer can order goods. • Business customers- learn about new products & services- time saved in meeting sales people. Sellers • Buy mailing lists- any group : left handed, overweight, millionaires • Personalize and customize the messages- build continuous relationship with…

Executive Summary As people have shoved from industrialism to informational system, establishments haverevised to the new atmosphere of express change, pervasive use of IT and communication technology, and fast admittance to knowledge. As a consequence, societal structures and managerial forms have rehabilitated. Adding to that, new generation is entering the workforce, popularly called as Gen-Y, and is basically geeks in technology. Unlike other generation, Gen Y has…

MARKET ANALYSIS OF MALDIVE GAS Marketing Principles Husham Zareer Executive Summary After the analysis of the organization, we have figured out a gap in the market where a new service can be introduced, therefore in order to seize this opportunity to increase the sales and performance of the organization to maximize profit for the organization, this report outlines the target market and buyer behavior. The main stages of marketing segmentation is used to clearly analyze the targeting strategy.…

Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…

Even before Claussen began pushing his architectural vision, others were busy designing the inner workings of the plant. Jan Knau, an engineer, was only 27 when he was asked to come up with a flexible assembly line for the factory. Knau, then just a junior associate, contacted BMW’s top 15 assembly engineers. He invited them to a two-day workshop at a BMW retreat near the Austrian Alps. After a series of marathon sessions that included discussions of every facet of the ideal assembly line, Knau…

In the twentieth century many reached the understanding that disputes are normal in human society, and not necessarily destructive, and that if they do not get out of hand they may have within them a potential for growth, maturity, and social changes, an opportunity for new ways of thinking and new experiences. Because conflicts are an integral part of human interaction, one should learn to manage them: to deal with them in a way that prevents escalation and destruction, and arrives at new,…