GlaxoSmithKline

Horlicks Introduction Horlicks is a brand of GlaxoSmithKline, a British multinational pharmaceutical, biologics and healthcare company. It has been a popular brand since its inception in 1930. Till 1992, Horlicks was a single brand, it was then it diversified into brand extension and launched its biscuits in two flavors i.e. Elaichi and Standard. Later in year 1995, they launched Junior Horlicks in vanilla and chocolate flavors for toddlers which was directed towards a niche segment. Horlicks…

The fairer sex, the weaker sex, for long women have been subjected to such labels. However, in recent years things have changed for the better. Many women have broken the proverbial glass ceiling and have gone out to lead organizations. It is because of such women that workplace have come to realize the importance of gender diversity. Gender diversity can bring great value to an organization as they have diverse thoughts and can convert thoughts towards the success of the organization. Diverse…

Crazy Like Us, written by Ethan Watters uses a series of cases studies to prove that the forceful spread of western medicine (Unites States) philosophies and medical treatments that pertain to mental health, have spread across the world, resulting in the denaturation and destruction of unique cultural practices/beliefs and overall, degrading the worlds mental health status. In a since, he is proving that we (the US) are our own worst enemies when it comes to handling and treating mental illness.…

With the 2016 presidential election right around the corner, the topic of health care has been on the rise. Although many people are discussing healthcare, not many are talking about the number one contributor to the healthcare system and to the economy: the pharmaceutical industry. This industry is the major economic power in the world and within nations as well. Pharmaceuticals are now shaping the healthcare system and causing a cultural shift towards pills to solve problems. This shift in…

others or a decline in social status or personal motivation. Ethan Watters, writer of the essay “The Mega-Marketing of Depression in Japan”, describes how cultural differences highly influence the way people understand depression. The company GlaxoSmithKline…

esentation analyses the events leading up to the 2004 merger between the pharmaceutical companies Sanofi-Synthelabo and Aventis. It reveals the social, commercial and political complexities and challenges of a merger process in which the defence of French national interests and regional capabilities competed with traditional ‘commercial’ narratives before the deal was closed. presentation critically evaluates the competing criteria adopted by government and industry to justify different…

unrealistic social demands that were the cause of distress in the population, why should the individual be taking the pills? In the end, however, the coherence of these various messages took second place to their effectiveness” (Watters 527). GlaxoSmithKline, a pharmaceutical company, advertised, the pressures of living up to the standards of the Japanese society as one of the causes of depression in the Japanese people. However as Watters points out, taking the pills will not change society’s…

that needs to be kept distant so that undesired feminine qualities do not enter the institution. In the essay “The Mega Marketing of Depression in Japan” by Ethan Watters, an American journalist, details the efforts of the Western drug company GlaxoSmithKline made in order to introduce new understandings of depression and sadness in order to enter the SSRI market in Japan. Japanese psychiatry and popular belief only acknowledged depression as a rare illness that can easily be…

November 2013 the FDA continues to allow this drug on the market but mandates a doctor’s prescription to purchase Avandia. However, at the end of 2013 the government removed all restrictions after a new RECORD clinical trial was published by GlaxoSmithKline. They conducted a six-year, open label randomized control trial that evaluated cardiac outcomes and failed to show correlation between rosiglitazone and cardiac failure. New information also revealed that the clinical trial analysis…

To have a better understanding of the topic I am writing about, I will explain the definitions of corruption, bribery and public safety. What is Corruption? Transparency International defines corruption as the abuse of entrusted power for private gain . This means that people with entrusted power in a country (government officers, finance ministers, senior officials) abuse their power and make private deals for money to use for themselves rather than for the betterment of society. Corruption…