Jubilation for Victory in War: If we start by surveying the secular uses of the verb and its noun, we will see just what kind of enthusiasm we are dealing with. Isaiah compares the gladness that Israel will feel at the coming of the Messiah to the jubilation (yagilu) that warriors have when they divide the plunder (Isa. 9:3b). Habakkuk also uses the word to describe the joy that the Babylonians will have (yagil) when they capture the Hebrews like fish in a net (Hab. 1:15). Zephaniah extends…
Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…