Genericized trademark

The idea/expression dichotomy theory is used to recognise copyright subsistence in the work in some cases. For example, in the United-Kingdom, the requirement of fixation involves that idea that is not reduced into writing or into some tangible form is not copyrightable. But this theory is also used to determine if a substantial infringement occurred, because a court must consider whether it is an idea of an expression of the idea that was taken in the infringing work. For Bently and Sherman,…

Licensing is uncertain because intellectual property protection may not be available in every country, and domain name regulations may not protect the company’s trademarks and other proprietary rights (Groupon). Consequently, the company may not be able to prevent third parties from acquiring and using similar domain names and registering its trademarks. Thus, third parties that license the company’s intellectual property rights may diminish the value of the company’s proprietary rights or…

Stop Bea! Do you know what you're doing? I bet you didn't know your deplorable online pirating habit affects everyone, including you! Although Australia has delayed releases of television shows and movies, this is no excuse for Australians being the world’s worst infringers of online copyright (Hayes, Alex, 2015). Bea: So what is copyright? It’s the legal right given to creators of original works to exclusively use or distribute their works for a limited time. It thereby provides creators of…

The trademark of logos, mascots and names of collegiate sports are on a different level than professional organizations. In professional sports, this situation is where it has hit its all time high. For decades professional sports organizations like the Washington Redskins and Cleveland Indians have been faced with a tremendous amount of trademark controversy over their name or logo. There are many more professional teams facing this adversity but these two have been dealing with the USPTO for…

EXECUTIVE SUMMARY Objective This report serves to examine why AXE at Unilever Canada has been struggling with growing its sales across its full product range and what changes it must make within its target market as well as its brand messaging in order to successfully shift consumer perceptions of the brand. This would be in regards to both its intended target market and product range as well as its overall brand image. Key Findings The case draws attention to the fact that through the use…

Not only that the approval of TPP by the Congress will have the sociological effect to the U.S. society, but the approval is also going to cause great impact to the U.S. economy. The economic problems due to the TPP involves greatly with the concept of scarcity and the pig principle as the resources are limited and the desires are unlimited. In addition to the problem with the scarcity, it is worthy to point out how approval of TPP will lead to the need for government to responses to the market…

When I first came to the United States three years ago, I went to Stop & Shop to get some regular plain yogurt, the one I knew as a kid and used to eat back home and I grew up with. As I am walking by the yogurt section it was almost impossible to find the plain yogurt. I was so overwhelmed by so many brands of the new trendy type of yogurt called “Greek yogurt” which has a monopoly on the yogurt market. I realized how ignorant I am, and I felt the fear of missing out not catching up with the…

A) Compare and contrast origin country branding: In Florence, Gucci was marketed to, “target customers that were defined as wealthy, Hollywood stars, or tourists to Europe or the US.” (Congress). This proved to be successful, due to Gucci’s success in its home country it was able to later expand to international markets. In the US the marketing strategy is similar and caters to the wealthiest of consumers. Gucci’s products are still made in Italy and maintain the quality that is so sought after…

copyrights, trademarks and trade dress. A more detailed analysis of these is necessary to understand the kind of strategy a high-end brand would use to protect its intangible…

Introduction Our company lacks a distinct graphical icon; currently all of our products and cups are simply branded with “David’s Tea”. I propose that we should design an iconic symbol that can replace, or work in conjunction with, our current product design that is displayed on our products, storefronts, and the variety of online accounts we maintain. This logo will help our company define itself in social media and similar to Starbucks or Dot’s Cupcakes, cultivate cohesive and distinct brand…