Genericized trademark

The logo that you choose for your company should be everything that the company stands for in one design. A great logo can help build trust and loyalty with your customers. It establishes your identity and gives your company a professional look. Logo Choices First, you'll have to decide the type of logo that will fit best with your company. A logo based on font choices would not necessarily include a picture. Companies like Amazon have an arrow, which helps to reinforce their message. It…

and trades marks. A trade mark’s ability to symbolize brands is arguably their most important function, as it is the distinction between objects, and the signification of a particular brand that provide trade marks with their economic value. Trademark law looks to protect customers from perplexity or trickery by averting other entities from using the same or a puzzling similar feature/name/words on their products, meanwhile giving rights…

policy regarding trademarks, known officially as the U.S. Trademark Law, is incredibly important to the way American society functions on a daily basis. Not only does the law encourage competitive business, but it also plays an important role in both American culture and the legal system. A trademark is some type of symbol that points “distinctly to the origin or ownership of merchandise…and [is] legally reserved for the exclusive use of the owner” (in text). Oftentimes a trademark is confused…

A trademark, in this particular scenario, could apply to the name of the company itself (Aerogels) and the name of the new material (SpaceLoft). However due to the fact that Aerogels is a generic mark, it can’t be trademarked and therefore the company will receive…

Institutional control refers to the efforts schools go through in order to adequately comply with the NCAA’s rules to detect and properly investigate violations that do occur at their institution. NCAA requires their member institutions to maintain a certain level of institutional control, and a “lack of institutional control” is considered a fairly significant violation, and often comes with serious consequences (“Enforcement Process”). Furthermore, if an employee or student-athlete knows that…

Unlike most other intellectual property, trademarks primarily aim at preventing unfair competition between parties within a particular market. Because trademarks aim at preventing unfair competition, trademark owners must inform buyers in the market about the trademarked goods and services, however trademark laws forbid certain kinds of appropriation of a trademark. A trademark is an identifiable word, symbol, design, or a combination of these elements, which identify and distinguishes goods…

Wouldn’t it be great if we could make the best cold brew in town without leaving the house? Want to know more about what it takes to create your own batch, perfected to your personal liking? Think it’s impossible? Well, think again. It’s easier than we can imagine. In fact, part of the joy of brewing is learning the best coffee for cold brew. It's fun to discover and create favorite recipes. All it takes is a bit of patience and a lot of enthusiasm. Are you ready to learn everything you…

Sun Pat Brand Report Introduction This study revolves around a particular brand in the United Kingdom. The name of this brand is Sun-Pat, a delicious peanut butter for the customers. The emphasis of this study is to elaborate the current issues in the competitive food market, related to this brand along with some good and workable solution for the company. This is necessary for an organization to create the brand values through effective strategies and adaptation of the new marketing trends to…

2.1 HOTEL BACKGROUND The brand Vivanta was born as a part of Taj Hotels Resorts and Palaces (also known as The Indian Hotels Company Limited) brand architecture exercise. With this the brand rolled over 19 of its hotels to the new brand. This brand architecture exercise was a part of their previous launch of The Gateway hotels which is marketed as an Upscale brand. Vivanta by Taj is marketed as an Upper Upscale Brand which is flanked by the Taj in the top-end luxury department. The term Vivanta…

Analysis of a fading brand: Nokia Introduction Mobile phone industry went through the revolution after smartphones were introduced for the first time in 2007 and companies like Apple, HTC, Blackberry, and Samsung started the race to get the biggest piece of constantly growing highly attractive market. Nokia’s past strong brand equity was strongly touched by it, and it required instantaneous brand revitalization. In this report we will concentrate on Nokia’s efforts at reinforcing and…