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    Historically, the purpose of business was defined as generating as much profit for shareholders as possible. However, given numerous negative externalities created by business and the impact businesses have on their other stakeholders, this definition of a business corporation is limiting and no longer correct. Profit and wealth are great motivators for individuals and businesses, but measurement of success cannot be simplified into “the bottom line”; thus, profit should not be the sole…

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    Grey Wolf Optimizer (GWO)

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    wolf. They always have to submit to all the other dominant wolves. In the case of losing the omega, the whole pack face internal fighting and problems. Deltas have to submit to alpha and beta, but they dominate the omega. This type consists of five groups. They are scouts, sentinels, elders, hunters and caretakers. Scouts are responsible for warning the pack in case of any danger. Sentinels guarantee the safeties of the pack. Elders are the experienced wolves. Hunters provide food for the pack.…

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    Oil Palm Deforestation

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    and by 2006 almost sixty per cent on the entire forest has been transformed into oil palm, in addition to a minimum of eighty three per cent occurs at the direct expense of the forest3, and has been mentioned by an Indonesian rights and resource group,4 that in 2014 Indonesia had the highest rate of deforestation on Earth. Moreover, World Watch6 has estimated that in the expansion of oil palm production more than 340,000 hectares of Indonesian land has been traded from dense lowland forest to…

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    Negativity Bias Case Study

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    agreed-upon goals. Further, the COO could ask his team to conduct the same experiment such that the culture of the company shifts from being querulous to one that is focused on identifying the best ideas and not stifling those ideas before they reach the group. Omission Neglect: Enact procedures to procure information not currently available…

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    Sandwich Target Market

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    The target market for my store, since it's a Sandwich shop called The Sub Swap it's for all age groups as everyone has sandwiches now and then. Also, it's mainly for the customers in the local area (Geographic). Also, I will be selling sandwiches, pies and pastries and baked goods, which are gluten free. The purpose of this is because this is the whole aim of creating the business. These are the following types of Sandwiches I will be selling French Dip, Egg Salad, Ham & Cheese, Tuna & Salad,…

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    as include the marketing team within a company or an organization and includes all of the outside actors and forces of marketing that affect the team's ability to build, develop and maintain successful customer relationships with targeted customer group. (1) The Marketing Environment is two types; one is microenvironment and macroenvironment. The Microenvironment includes factors close to the organization or company its affect its ability to serve it consumers; the company, suppliers, customers…

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    Google Analytics Case

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    some other findings were included to set the context for the research (K. May, personal communication, November 12, 2016). The data revealed that in one month’s time there were 4,454 user sessions…

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    In my opinion, this subjective approach limits the educational value of the research. The findings cannot be verified or reproduced, and include the interpretations of the researchers present. Most of the studies involved small groups, thus making the generalizability to the larger population problematic (Polit & Beck, 2017). I never considered this research to be scientific, however, I also never ventured into the realm of other journals, therefore allowing myself to be tainted…

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    existing literature: • Target audience: is critical defining the target groups that social media channels is going to be addressed. “Companies must be able to segment their priority populations, that is, be able to identify, isolate, and know the degree to which these…

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    CRM and evolution of Marketing online Online commerce is evolving rapidly and your business should not fall behind. Just last week a new explosive shopping expo was launched in China marked The Global shopping festival - it takes the place of what was once Singles Day. The 11-11 holiday was adopted by online retail giant Alibaba.com. Initially the day was a commemorative occasion for single people when they would buy gifts in celebration of their status. Today the event could well already be the…

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