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    Distinct brand image The BMW brand is defined by high marketing budgets and high quality inputs, and is therefore considered to be more luxurious and better quality than other brands. Since 1975, customers have maintained a distinctive brand image, and they want to make a statement by buying a BMW car, just as BMW marketing ensures that driving pleasure is the same as the ultimate driving machine. This has led new entrants to have to allocate high budgets to brand their products, so it is as…

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    Electric Cars Case Study

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    The automobile market of nowadays is changing, a tendency toward hybrid and electric cars is taking shape. This shift toward hybrid and electric vehicles is supported by all sectors public, private, industrial and academic. In this essay we will analyze the case of a leading company in producing electric vehicles; BYD. First, we will start by examining the viability of EVs as an alternative of gasoline-powered vehicles, and presenting our vision of the future of electric car market. Second, we…

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    Car Travel Case Study

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    CHAPTER 1 INTRODUCTION 1.1 BACKGROUND STUDY Kees Maat (2009) stated that in the recent decades, we have witnessed the ongoing academic policy debate on how and to what extent individual travel pattern are influenced by the built environment. The background of this debate is the turbulent growth of car travel in urbanised countries. Urban economy and development is well dependent and influenced by transportation (Hill, 1965). Owing to the interdependency of various other factors like industries,…

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    Ashok Minda Case Study

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    INVENTORY The amount of raw materials and work which is in process, and the finished goods being held for sale at a given time. Engines which are owned by General Motors, and the canned and frozen foods which are in a grocery store chain's warehouse are the examples of inventory. 1. a. The detailed and itemized list or report,of things in one's possession, especially in a periodic survey for all goods and…

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    Perodua Case Study

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    Perusahaan Otomobil Kedua Sdn Bhd (Perodua) was establised in year 1993 and it was a joint venture between UMW Corporation Sdn Bhd, Daihatsu Motor Co Ltd, MBM Resources Berhad, PNB Equity Resources Corporation Sdn Bhd, Mitsui & Co and Daihatsu (Malaysia) Sdn Bhd (www.perodua.com.my). The first car, Perodua Kancil was launched in 1994 followed by Perodua Rusa in 1996, Perodua Nippa in United Kingdom in 1997, Kembara in 1998, Perodua Kenari in 2000, Perodua Kelisa in 2001, Perodua Myvi in 2005,…

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    On 28 May 1937, Volkswagen (VW) was founded by the National Socialist Party of Germany. The meaning of Volkswagen is German for “people’s car.” Volkswagen’s goal was to mass produce an inexpensive vehicle for the people. This car would be known as the Volkswagen Beetle. The Beetle also known as the Bug in the United States, is the longest running and best-selling single design in history with over 21,000,000 vehicles sold from 1938 to 2003. The Beetle was manufactured in Wolfsburg, Germany, the…

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    Warranty Wise Case Study

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    Warranty Wise- Offers Warranty Services About Us Warranty wise is known as a multi-million pound, a leading warranty company in the UK. The Company has been working for more than 20 years and has gained a huge experience in this sector. The Company is known for offering warranty services to many of the country’s largest main dealer groups, which include makes such as Rolls Royce, Bentley, Ferrari and Porsche. The Company is a family business with a strong capital base, the senior partners…

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    (SBU) of GE, one of the world’s biggest Digital Industrial Companies. In the present, the technology from GE provides one third of the globe’s electricity through the creation and provision of affordable, accessible, reliable, and sustainable power (General Electric, 2018). GE Power was recently merged with GE Energy Connections in June 2017 to become a stronger force, GE Power, which is the largest selling energy and energy techniques company in the globe. This report aims to analyze GE…

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    1. INTRODUCTION Bayerische Motoren Werke abbreviated and known as BMW, is a German luxury vehicle assembling plant which was founded in 1916. Franz Josef Popp, Karl Rapp and Camilo Castiglioni are the three founding partners of BMW. BMW is one of the top-listed automobile companies in the world. There are various BMW series ranging from 3 to 7 series.. A good market strategy focuses over the marketing mix to gain maximum profit and have a long term business life. An organization’s marketing…

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    body that undergoes planar motion can be referenced to its mass center.It includes a scalar sum of its translational and rotational kinectic energies. Translation : mv2G Rotation about a fixed axis : mv2G IG Or IO General Plane Motion: mv2G IG Or T=1/2 IIC 2 Which states that the particles ‘s initial kinectic energy plus the work…

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