CHAPTER -1 INTRODUCTION Diaspora basically refers to the people who move from their original homeland to the foreign land. this movement to the alien land leads to many problems for the diasporic people like they suffer from identity crisis whose outcome is alienation. The Diaspora began with the 6th century BCE conquest of the ancient Kingdom of Judah by Babylon, the destruction of the First Temple (c. 586 BCE), and the expulsion of the…
LSM The impact of intellectual property rights on preserving the competitive advantage. A case study of Apple Inc’s iPhones . Word Count: 14,014 Abstract The world today has rapidly developed into a services industry where knowledge is power. Knowledge provides means of acquiring newer technologies which then businesses can then use to create new products. In this context, IPRs become a valuable asset that firms can use strategically to lessen or prevent competition. IPRs are…
be judged against the average performance of all companies is not always valid. • If a new firm enters the industry, then every existing firms market share might fall. Share loss depends on the degree to which the new firm hits the company’s specific markets. • Sometimes a market share decline is deliberately engineered to improve profits. E.g management may drop unprofitable customers or products to improve its profits. • Market share can fluctuate for many minor reasons. • Overall…
Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…
Every 2001 Lumina under warranty is backed with the following services: 1-800-CHEV-USA ® ( For vehicles purchased in Canada, call 1-800-268-6800) that provides in an emergency: Courtesy Transportation Free lockout assistance Free dead-battery assistance Free out-of-fuel assistance Free flat-tire change Emergency towing 2001 Chevrolet Lumina Owner's Manual Litho in U.S.A. Part Number 10300810 A First Edition © Copyright General Motors Corporation 2000 All Rights Reserved i…