(Clevver). This Budweiser commercial exemplifies the rhetorical value of media. Companies know they only have thirty to sixty seconds to make an impact on their viewers, and they have to devise ways to capture the attention of the audience. For example, Geico and Direct TV both use humor to captivate America. There is no better way to make the viewers feel warmer and happier than including an adorable puppy, an attractive man, and a stately horse. Budweiser successfully produced one of the most…
Thousands of people sit at their homes everyday sitting and watching hundreds of commercials that spark up people 's interest in their product that may in fact lead to the purchase of their product for a company to profit from ,but how do these companies convince people to buy their product? Apple Inc., responsible for a major key to the world’s technology today, created a commercial that featured the Cookie Monster from Sesame Street baking cookies while using the new Apple iPhone’s hands-free…
Allstate won a total just over 80 industry awards within its first year of launching the campaign in June of 2010. In some reports Mayhem rose to third most recognized character trailing behind other notables such as Geicos gecko and Flo from Progressive Insurance. In their commercial where Mayhem is portrayed as the spoiled emotional teen, the structure is set up to show a girl who is texting her best friend while driving. This is a clear implication that teen drivers…
A future hall of fame quarterback trying chips in a supermarket sounds like a decent idea for a Tostitos commercial. This is actually advertising Nationwide Insurance. While this advertisement might entertain the viewer and get the Nationwide jingle stuck in their head, this advertisement for Nationwide is unlikely to be effective because, it doesn’t mention car insurance, and because Peyton Manning doesn’t give any credibility to this advertisement. This advertisement goes through a day in the…
Allstate Insurance Company recently released their advertising commercial known as, “Mayhem”. This humorous and appealing commercial includes Dean Winters, also known as “Mayhem”, who acts as a bratty teenager driving in a pink SUV car. The trustworthy Allstate Insurance Company, founded in 1931, upholds their security by providing an example of a freak accident that could potentially happen. The commercial shows “Mayhem” hitting a parked car, and how Allstate is there to back up the owner of…
Natural Disaster: Flash Floods Place: Central, Texas When making a contingency plan for your business your main priority are your employees, customers and the community. This is why as we come up with the contingency plan our workers will be informed and trained to deal with floods in the area. As a company we must also partner up with other businesses and see how we can help better the preparations for flood in the community. Because if there isn't any customers there isn't a business.…
The ShakeDown: Wison Elser and Montefiore Medical Center by Sherri Jefferson 800 attorneys strong 34 strategically located offices a reputation as a formidable player vast resources This is the description of Wilson Elser, the law firm representing Montefiore Medical Center in an action for an Order to Show Cause to force the deletion of news articles about their treatment of patients. Since 1985, Montefiore Medical Center (hospital) has had 1,879 cases before supreme court judges in…
Today, the world is the move over-protective society that humanity has ever known. Parents regulate every aspect of our children 's lives, strapping them into life. Parents are so cautious of their children and in often times, parents are too cautious. In often situations, when teenagers go out, parents always make sure that their child has his or her cell phone on them. For example, the family I babysit for whenever the mother is about to leave she reminds her son who is 10 to make sure he has…
Due today’s unreliable economy, Americans have become more concerned about where they are keeping their money and how much they are saving. For these reasons, many individuals have chosen to move their money from a commercial bank to a credit union where they can get lower rates and more security. By switching, individuals are joining, “a nonprofit-making money cooperative whose members can borrow from pooled deposits at low interest rates” (Oxford). This type of community-owned business…
The Fantastic Four Introduction: The microculture I have been studying refers to themselves as the Fantastic Four. This microculture has 4 members and is a family type microculture. This family consists of a Father, Mother, an older daughter, and younger daughter. The mother is only the biological mother to the baby and is the stepmother to the teenager. This group has been together officially as a whole since 2010, when Audrina,the baby, was born. The group also shares a mutual value, that…