Frito-Lay

Chips can be traumatic, but they can teach us volumes. It all began on a humid Saturday evening. I was donning my blue “Frito-Lay” t-shirt and preparing for my first night on the job. I had been trying to get a job for months, so imagine my surprise when a position opened in the potato chip company “Frito-Lay”, as a detailer. The best part is that my “supervisor” was a good friend of mine, an elderly man in his sixties. Because of this my immediate assumption was that the night would be…

Throughout history, advertising has used racist ideas to sell products to their consumers. Companies rarely put different minority groups in their ads, but when represented, the ads portrayed them as slaves, servants, or problems in society. Although advertisements in the past have contained many different forms of racism, companies today have begun to focus more on creating diverse ads with ideals that appeal to all ethnic groups. Before the civil war, when slavery was a common practice, white…

Frito-Lay’s strategy? To use crowd-sourcing for its ad spots. In its “Crash the Super Bowl” contest, Doritos enthusiasts submit their own ad and five finalists as voted by internal judges and fans. Two of the five finalists get their ad to run during the game. This year’s contest featured almost five hundred thousand votes and over six thousand submissions, according to Tony Matta, vice president of marketing for Frito-Lay. The finalists can win $1 million if…

Pepsi- cola and Frito- lay. The company founders are Donald Kendall and Herman lay and the main headquarters of PepsiCo is in NEW YORK, U.S. The COCA-COLA Company historically was considered as the PepsiCo company competitor in beverage markets. PepsiCo product mix consists of 63 percent of foods, and 37 percent beverages. PepsiCo satisfy the huge amount of need of the customer by providing a high variety of choices of beverages. The company main business includes:  Frito –lay snacks  Pepsi…

Free market. It allows businesses to compete among themselves without restrictions. This encourages competitive pricing as well as provides companies an even playing ground to earn an honest success. In this sense, due to its nature of having no restrictions, a free market is governed almost entirely by ethics. But, without restrictions, businesses have the opportunity to participate in unethical actions that would result in a corrupt and faulty market. As evident in Ethan Watters' "The…

as well as salty, sweet and grain-based snacks, and other foods. Besides the Pepsi-Cola brands (including Mountain Dew), the company manufactures Quaker Oats, Gatorade, Frito-Lay, SoBe, and Tropicana. Business Units: PepsiCo is organized into three business units, as follows: 1. PepsiCo Americas Foods, which includes Frito-Lay North America, Quaker Foods North America, and all of Latin American food and snack businesses. 2. PepsiCo Americas Beverages, which includes PepsiCo…

Doritos, big market, bold chip Caleb Fisher Prince Georges Community College Abstract This paper discusses the marketing strategies of a Frito- lay owned company, Doritos and how it has dominated the chip industry. It will cover all facets and techniques used by the company to communicate effectively to its market. Doritos, big Market, Bold Chip In today’s society marketing has become a most essential part of a business. More and more the consumer is captivated by the fancy…

percent of the soft drink market. Pepsi-Cola, Mountain Dew, and Diet Pepsi are ranked among the top ten carbonated drinks in the United States. The company was organized into six reportable segments or divisions, these include the following: 1. Frito-Lay North America (FLNA), which includes our branded food and snack businesses in the United States and Canada. 2. Quaker Foods North America (QFNA), which includes our cereal,…

Even a food as simple as an apple can be manipulated into something new. Walk down the produce aisle of any supermarket, and there are probably a dozen different varieties of apples, if not more. One such variety is the SweeTango apple. SweeTango apples are a hybrid fruit, not resulting from naturally occurring cross-pollination, but created in a laboratory at the University of Minnesota (Seabrook). The parent plants of a SweeTango are the Honeycrisp and Zestar apples, both of which are…

arm. “Kenna, Kenna! He’s waking up,” Ashley said, screaming down the hallway. Oh great, mom was here. I couldn’t wait to see her! My mother walked in with two bags of Fritos and my sister followed close behind her with a honey bun. “Oh thank god you’re okay. What were you thinking,” Mom said. I pointed at the bag of Fritos and nodded my head. Mom threw me the bag and I tore them open, shoving a few in my mouth. “You almost died and that’s all you can do, shovel down chips?” she said.…