French fries

whole-chicken breast fillets, Angus beef, Flame frilled, Steak burgers; super fans are males in age group of 18-49 include this group eating fast food up to 16 times a month; other segments include on-the-go parents and commuters BK have chicken fries specially introduced for them. BK has launched its veggie burger in 2002, targeting health conscious females, as a strategy to reduce biasness provoked through its super fans. Children constitute a part of BK’s target market, with special “kids’…

Marketing Report Introduction to report & Introduction to Business: McDonald is one of the most recognized brands worldwide. This case study shows how McDonalds aims to build the brand continuously listening to its customers. In addition, the various stages of the process are marketed. Brand develops a personality of an organization, product or service. The stamp shows how consumers view the organization. Marking only works when an organization behaves and performs in a consistent manner.…

First stop, Willy’s Pincho! So, what is a Pincho? Well, simply put it is meat on a stick that is grilled over charcoal, Puerto Rican-style (not to be confused with a Kebab) usually served with a side of Pan Sobao (sweet bread) and homemade hot sauce. Located 15 minutes from downtown San Juan, it is totally worth the short trip to the nearby city of Bayamon. Be sure to wear a comfortable pair of shorts, flip flops, and a t-shirt – this place is the farthest from fancy you could ever get. As…

Executive summary In this research task I have decide to use two of the biggest fast food chains in South Africa, McDonald’s and Burger King. I have focused on the marketing aspect and I have discussed the seven P’s of Marketing which include price, place, promotion, product, people, process and physical evidence And I have applied the 7 P’s to McDonalds and Burger King. I have also done research on the history and background of each of the fast food restaurants. I have conducted primary…

Doug and Shawn Holiday are the owners of Biggs BBQ and Burger’s by Biggs in beautiful Lawrence, Kansas. They started Biggs BBQ in 2004 and have had many successes throughout their years. Biggs has been voted “Best BBQ in Lawrence” for 9+ years and is the longest operating BBQ restaurant in Lawrence. I had the wonderful opportunity to sit down with both Doug and Shawn. I received two different perspectives from these two, both having different roles and focuses in the business but share the same…

Dandy Donuts What better way to attract college kids than to have cheap prices, good food, and late hours? Well, Dandy Donuts does just that. Dandy Donuts is a small donut shop located in a small town in Oklahoma known as Durant. The location of the shop is right next to Southeastern Oklahoma State University which is a small D2 school. In Durant, not many stores stay open passed 12. The only food places that actually stay open late are Whataburger and Dandy Donuts. With Dandy’s hours which…

Tim Hortons Cafe and Bake Shop is a part of Restaurant Brands of International, which is known as one of the world's largest Quick Service Restaurant (QSR) companies. Restaurant Brands of International is a Canadian multinational fast food company which operates approx. over 19,000 restaurants in 100 countries and different U.S territories with a turnover of approximately $23 billion. (Reuters, 2016) Tim Hortons Cafe and Bake Shop, established in 1964 in Canada, is one of North America's largest…

California Resident, Amanda Obney, initiated the allegations against Taco Bell’s advertising and labeling, stipulating that the context led her to believe that Taco Bell’s meat filling was that of seasoned ground beef (Roper, Samikkannu, & O’Rourke, 2011). Within the context of the initial allegations, specific concerns were expressed in that Taco Bell misrepresented certain ingredients as “seasonings”, when in fact, the ingredients were added to increase the volume of the product, referred to…

Can McDonalds’s be considered one of the most popular restaurants in the world? One might say this is true because of how they promote their business. In many commercials such as “Grandmother vs. Granddaughter,” “New Dad,” and “Jordan vs. Bird”, McDonald’s uses rhetorical methods to appeal to their audience. On account of their audiences being everyday consumers who are…

Company Description Krave is an all-natural food company, but specializes in premium beef jerky. The high-protein beef jerky comes in over fifteen different flavours and meat options. The company was founded by Jon Sebastiani in 2009 whom was desired to have a delicious, healthy, and on-the-go snack for athletes to the busy business man. Corporate Social Responsibility “Krave better” Campaign encourages people to make better decisions in everyday life. By post video or pictures of personal…