Franchising

he appeared to have altruistic views, that wasn’t the case. The meteoric rise of HealthSouth came about with the rapid influx of baby boomers coming into middle age and older. This required more facilities which Scrushy happily provided through franchising. After starting HealthSouth (AmCare), he took it public two years later. He was motivated by the vast amounts of money from meeting Wall Street’s expectancies, more so than their elderly patients. Still, HealthSouth came to be a multi-billion…

Marketing in health care has become an essential element for organizations to be successful. The article “Concepts in service marketing for healthcare professionals” states that fundamental service marketing principles can be used by health care organizations to win patient satisfaction and loyalty, as well as allow the organization to remain competitive in the present day market economy (Corbin, Kelley, & Schwartz, 2011). One way health care organizations can successfully achieve marketing…

Fine Dining Restaurant LongHorn Steakhouse  Task 1 Part A My business idea is that I want to open a fine dining restaurant. Fine dining restaurant is not like normal family restaurants because this restaurant provides highest quality foods to the customers (Harrington, et al., 2011). Fine dining restaurants have dress codes most of the times. To open this fine dining restaurant I will set up a LongHorn Steakhouse franchise stall. LongHorn Steakhouse is an American company, which has…

Chapter 12 Auto Franchise Dealership: The Ideal Choice Franchise dealership is an automobile seller that trades brand-new and used cars for automobile manufacturers like Honda, General Motors, Ford, and and other renowned car brands. Only a trusted franchised dealer can sell a certified second-hand vehicle from a manufacturer. Before car dealerships existed, manufacturers sold automobiles through department stores, traveling salesmen, and wholesale distributors. The first automobile…

INTRODUCTION Marketing is everywhere. Formally or informally, people and organizations engage in a vast number of activities that we could call marketing. Good marketing has become an increasingly vital ingredient for business success. And marketing extremely affects our day-to-day lives. It is enclosed in everything we do from the clothes we wear, to the web sites we click on, to the ads we see. What is MARKETING Marketing is about identifying human and social needs and meeting those needs…

The modern production management was what Ice-fili lacked. With plenty well trained managers Nestlé could leverage this advantage to produce relatively high quality ice cream with a lower cost. Using locally supplied component further reduced the cost of production. Its long presence in Russian ice cream market and strong marketing ability generated a strong preference among Russian customers. Its abundant experience on distributing enabled its strong control over the channels and massive…

There are many things that I now have to take care of as a District Manager with being responsible for five different stores; I will work hard at making each store as successful as possible to achieve this; by utilizing the vast support network and franchising experience that has been made available to me, and by making the needs of the customers that come through the doors a priority. Dunkin Donuts uses a combination of not only onsite training, but they also have online educational classrooms…

According to the Judicial Education Center, what are five defenses to a breach of contract claim? Provide examples of each. The JEC provides both a list and examples of defenses to breach of contract. The most common defense to a breach of contract claims is of the following: • Enforcement of the contract would violate public policy • The contract is illegal • The contract lacks consideration • The contact was obtained by fraud • The contract limits the amount of damages that can be recovered…

“The Main Street Entrepreneurship report shows that small businesses activity in the United States was on the rise in 2015, reversing a six-year downward trend.” (Kauffman) For those in the entrepreneurial and small business area, this is a sign of relief as small business activity has surpassed pre-recession levels and is on the rise. Every year thousands of college students finish their studies and enter the workforce as working adults but since the start of the twenty first century,…

International Expansion Strategy One of the leading players in the international donut and coffee restaurant chains, “Open kettle” promoted by William Rosenburg started its operations in 1948 at Quincy, Massachusetts. Till 1946, it offered luncheon services to workers in Boston. Their strategy was to prepare and to serve fresh coffee and donuts quickly and courteously though well-merchandised stores. They started selling donuts in 1959 and changed the name of the store to “kettle donuts”. In…