Franchising

In the textbook, “Business Essentials”, the fourth chapter is dedicated to the explanation of entrepreneurship. It talks of the process, the resources, and the type of person who can be capable of being successful in this area of business. The article, “How I turned a struggling Lebanese restaurant into a successful 20-outlet chain” is the story of Mohamad Fakih, and his journey of being involved in entrepreneurship. Mohamad Fakih would be described as man that is an intrapreneur. He bought an…

Introduction to Franchising Franchising in business refers to a long term cooperative relationship maintained between two entities. Where the franchisor gives the right to his franchisee’s to use the business model and brand of the franchisor for a specific period of time on basis of an agreement to do business. The franchisor provides a privilege to his franchisee to use the developed products, trade mark, production process, marketing methods, service, brand name, raw materials, training and…

McDonalds entered the China Quick Service Restaurant (QSR) market in 1990. In 2008, it had 17,500 international sites and was the first to establish international franchising (Barney & Hesterly, 2015, pp. PC 3-54). The opening of the marketplace to foreign investment allowed McDonald’s to capitalize on the changes within China that were leading to economic growth and urbanization. Lessons learned during the expansion into Japan helped with the expansion into China. The increased buying power…

Business Franchises for the Health-Conscious Consumers Both smaller, independent and larger, corporate juice bars are making remarkable profits in today’s market, as people are slowly pushing their way to the healthier path. With a number of juice bar franchises for sale to choose from, a potential franchisee would wonder what makes the click for consumers who practice a healthy lifestyle. As we pick out the top three fresh juice bars in Australia, weigh your options, study their products and…

INTERNATIONAL MARKETING MANAGEMENT PALAK WAHI 991452690 QUES 1) a) According to the case study, Harley Davidson planned to expand in India in 2010. So they wanted adopted different market strategy in India. They targeted youngsters aged (25-45) mainly those who are high class people in society. They even targeted those people who are sporty by nature and motorbike addict. Harley Davidson is the most expensive bike in the product range targeting High disposable income such as self-employed…

1. Did this case study make you more likely to enter the consulting profession? Why or why not? Answer: This case study has made my resolution of becoming a consultant even stronger. Being a trusted consultant needs education and technical qualification, process qualification, people qualification, business skill qualification. Though I believe I have that, it’s a challenging profession that needs strong commitment to provide client service. The EHK case underscores the fact that even if there…

Franchising is something that was not started in America, but American franchises have taking over the world. In the chapter, “American Global Cultural Brand,” the author tries to illustrate how globalization and expansion of American popular culture has come into play by the use of the commercial concept of franchising. The author uses case studies of two franchises McDonald’s and Coca-Cola, and the popular fabric, blue jeans, to argue how each have influenced other cultures with their brand…

Big Green Egg The Big Green Egg is an oval shaped high-quality cooking system that offers the ultimate cooking experience. Its origin dates back to the 3rd century and its popularity spread during World War II. It is designed with state of the art ceramics, a patent draft door and dual function metal top that permit a wide range of easily adjusted cooking temperatures from ultra-high heat to low and slow smoking (Big Green Egg, 2015). The Green Egg can be used to cook all meats, seafood, pizza,…

Franchising would be good mood of entry for Ruth’s steak house as it obviously demonstrates that its four international market -Canada, Hong Kong, Mexico, Taiwan were performing successfully in term of market share, profitability etc. However, if it prefers to enter international market through joint venture i.e. equity based company that is owning some portion of new business, then critical variable would be differently than franchising’s. Some of them are as follows; • Looking for partner: At…

Introduction The decision to start a business is not one that shall be taken lightly and should be considered with much thought and prayer. Shania has a litany of considerations to determine before she can even open her doors for her first day of business. Accordingly, Shania must consider what type of business forms she shall fall under, consider a franchise route, her business name applicability, and finally what type of staff she should surround herself with. Like all things, research and…