Foxconn

When the iPhone was launched, BlackBerry had a better quality phone on the market and had larger sales in the market and great brand reputation but soon they were falling due to the lack of marketing. BlackBerry spent and continues to spend significantly lower amounts ($41.3 million) on marketing, about 10 times lower than Apple ($400 million) and 8 times lower than Samsung ($334 million) in 2012 (Bennett, 2013). While BlackBerry shares something in common with Apple that their devices are ran…