Foxconn

(2016), Apple is using marketing strategy of Unique Selling Proposition. Customers of Apple are with loyalty and non-price sensitive and they prefer this because of great customer services. Apple is now reducing its production through outsourcing to Foxconn in China. This shows that Apple has the ability to cut costs and be innovative in the competitive market. Apple positioned itself as premium brand that produces innovative and simple designed products. Apple has formulated robust marketing…

It has been discovered that the workers had to suffer through obscene working hours and poor wages. Apple is also notoriously known for its association with Foxconn, an international electronics manufacturing company. During 2010 there were 14 employees who committed suicide during their work . The causes of their suicides were linked to the working conditions they had to suffer through. Similarly in 2014 BBC…

Introduction Apple Inc. is known as the largest tech giant world over for its best quality products like iPhone, iPad, watch, Mac computer and smart TV, etc. Besides 115,000 employees in the US, its suppliers employ more than 1.6 million people in 20 countries. Apple has a set code of conduct to be followed by all its employees as well as suppliers. It helps to keep a balance in the decent workplace to avoid any discrimination based on race, color, ethnicity, age, nationality, sex,…

In a poorly lit factory, unable to tell whether it is night or day, a worker toils to finish the near impossible order due in a few days. The fashion industry takes advantage of the consumer, by selling garments at an extremely high price compared to the cost to make said garment, and the worker by using sweatshops for cheap, effective mass production labor neglecting the fact that the workers are underpaid, abused, and malnourished. The U.S Department of Labor defines a sweatshop as factory…

Environmental analysis is a strategic tool and it identifies all the external and internal elements which can affect the organization’s performance. Apple’s high performance is linked to the company’s effectiveness in addressing external factors in its macro-environment. There are five factors that impact Apple and IPhone, which are economic, political, social, technological, and legal forces. These factors present opportunities or threats that impact Apple business. Economic: There are several…

Economic Segment Economic activity of the world becomes one of the critical segments for Apple Inc. in regional, national, and even in the world. This becomes important for Apple Inc. to identify the rising of economic condition in other countries. It turns out that Asian countries, including China and India, become a potential market for companies, including Apple. Inc. There are three important economic segments that Apple Inc. identified, including: “inflation, recession, and currency.” For…

Case Analysis on Young Rural Migrants Characteristics of the New Cohort of Migrants Referred to the Story (Hu, 2012), the characteristics of young rural migrants as summarized in this section. Young migrants, who were born after 1980, are first stepping into the metropolis at an average age of 17.2, much earlier than the previous generation (Hu, 2012). This new group of working force leaves regular schools early, which implies a low education level on average. With the recent rapid…

there are few substitutes. The ability of suppliers to exercise control over the market participants in an industry defines the supplier power. A strong bargaining power of the suppliers means a negative impact on the profitability in an industry. Foxconn, ASUStek and Flextronics are some of the largest suppliers in the market. Nintendo, Sony and Microsoft rely heavily on these companies. These suppliers are relatively larger than others in the market and supply for the largest companies such as…

China has faced many human rights violations, such as freedom, speech and many more. For example, China has trouble protecting the rights of their own people. They have human trafficking still, and they’re government isn’t protecting their people. “Victim got to hug his father and little sister for the first time in years.” “After being taken away from his family through child trafficking.” It took they’re government to find them after 24 years to find one person who was missing. “Sold children…

ease of use, quality construction and customer experience, all of which contributing to the company’s value proposition. All of these allow a customer to easily search, buy and enjoy digital music. Main key partnerships would be its manufacturer, Foxconn, the app store developers and cellular service providers. The company sells their mobile devices through the retail channel and recurs its revenue through the apps store and the sale of its mobile devices. The brand of Apple has been trademarked…