Seeing an advertisement that catches your attention could’ve been specifically targeted for you. An advertisement can reach millions of people minutes after its release, through the use of the internet like social media, websites, and emails. Broadcasting networks like the television and radio networks are the two most popular and the most effective when it comes to delivering a message. In this paper you will find 10 advertisements that used sociological theories, and concepts to become more…
and it is a non-profit organization that actively accepts donations. The organization even provides governance structure and annual costs and donations information on their webpage. This is a very authentic and noticeable way of conducting and broadcasting the organization’s resources. Doing this ensures that people looking to donate money can be sure that it goes to a worthy cause and that it’s not a scam. By using Sarah McLachlan as their spokesperson, more credibility is established. Sara…
When I entered college as a broadcasting major at Montclair State University in NJ I wandered into my school’s college radio station as a freshman with one goal in mind: To have my own radio show and do whatever it takes in order to get it. Fast forward 4 and a half years and I am 6 months into my first full time job as an Associate Producer in my dream career field of broadcasting and I can 't help but reflect back on how much my college radio experience has helped me in my first taste of the…
Indecency seems to be the biggest category for debate in the field of broadcasting. What is defined as indecency? The FCC has defined broadcast indecency as "language or material that, in context, depicts or describes, in terms patently offensive as measured by contemporary community standards for the broadcast medium, sexual or excretory organs or activities” (). This definition can be interpreted in many ways. This is why there is so much controversy over what is labeled as indecent and what…
form and after 40 minutes of no advertising, 9 consecutive ads played, a total of 3 minutes. The Hauraki advertisements were very well directed to their target audience, featuring ads mentioning car rental, hair loss, investment banking and timber companies, suitable for an older male audience. Comparatively,…
This new service, known as CAB (Co-operative Analysis of Broadcasting began in 1930 calling their listeners four different times of the day with the expectation of their respondents to recall their last three to six hours of radio listening. Although this achieved an audience estimate for all national network programmes…
As the well-educated and informed citizens of this great nation, we would know that the separation of powers and the checks and balances between the three branches of the government‒the legislative, the executive, and the judicial‒uphold the democracy that the United States of America loves to boast about. However, there is one more pillar that upholds this democracy. Acting like a watchdog, the media acts as the fourth, overall check on the powers and actions of the government as they closely…
My dad names these “three S’s” as the most common factors of distraction for mankind, and says that they tend to make people forget about the more significant things in life. Most specifically, today’s pop culture has made screen or television broadcasting so popular that most people cannot imagine living in a world where such things do not exist. As a matter of fact, media has not only become an accessible tool, but a habit and ritual in most peoples’ lives. In the midst of screen influence,…
Movies and television in XXI century became one of the main ways to inform, present people important aspects of humans’ life. In 2015 more than 1,50 billion of people worldwide had access to television, which means this is one of the greatest tools to influence people’s life. The television as well as movies has an enormous power, which can be good, but sometimes dangerous. This kind of media has an amazing and quite short history, but already have a large impact into the life of people.…
The Technology Revolution in Communication: From Past to Present Introduction: Technology surrounds almost everything in society. It plays a dominant role, and we use a lot of technological devices in our daily lives like mobile phones, TVs, computers, etc. Technology is the most powerful driver of our past and future life, it has been transforming and shaping our life from difficulty to ease. Thanks to technology, we can now communicate with anyone from anywhere in the world, even from other…