Ford Focus RS

The chosen method for further analysis of data collected from the interviews is a qualitative approach of thematic analysis. Called ‘template analysis’, this method is based on the researcher’s ability to produce a “list of codes (‘template’) representing themes identified in their textual data” (King, 2004 in Cassell and Symon, 2004, p. 256). In this study, the template analysis allows the researcher to make interpretations by approaching the topic of overfunding from different perspectives and…

The focus interview questions were reviewed by outside researchers for validity to decrease the amount of bias that may have come from the researcher. The researcher contacted the potential participants and made them aware of the purpose of the study, and ensured…

The following tools will be used to document the focus group interview: iPad, EOS Rebel T6, and notepad. The iPad will vocally record the interview using Awesome Voice Recorder. Whereas the EOS Rebel T6 will video record the participants. The video recording will be used for missed observations of non-verbal communication. Finally, the investigator will utilize a notepad for noticeable moments to review and or highlight during transcription and video review analysis. Upon completion of…

Luntz’s focus groups the participants are asked to give their opinion on inheritance taxes, many of them didn’t have a good understanding of what it was. Even after having it explained to them, because it was presented as a “Death” tax they wanted it abolished.…

of turmoil and a looming threat of factory closure coupled with dismal performance in a majority of its markets, JLR was in an extremely precarious position prior to its acquisition. Tata Motors, took the bold decision to saddle itself with a debt of Rs.21,900 crore, an uncomfortable position for a company that had been virtually debt free. Nonetheless, within a span of six years, JLR was metamorphosed into the fourth best selling luxury car maker through Tata’s meticulous planning. The dramatic…

My experience in COMM 2367 this semester was an important one for not only my educational career but for my life after the classroom. It helped me reconnect with the task of group work, helped me overcome my fear of public speaking, and much more that I will be discussing through this reflection paper. This communication class did not only help me complete a second writing course but also helped me learn how to use persuasion tactics in a writing and a speaking fashion. I have learned that…

Video and print media are two sources at complete opposite ends of the spectrum. Persuasion in video relies upon visual and audio features to persuade its audience whereas print relies almost completely upon textual persuasion. “Look Up” by Gary Turk is a visual representation of rhetoric being manipulated to allow the designated audience to change their opinion of social media through computers, smartphones, and tablets. Turk relies on audio techniques to improve sound and visual examples to…

Another persuasion technique was to appeal to the hierarchy of needs. A major issue with letting people into areas that had been blocked off was safety for the performers and for the patron. When asked why they couldn’t go through, by telling them it was for safety reasons, people were quick to say okay. Maslow’s hierarchy of needs are arranged in a hierarchy of prepotency, meaning that lower-level needs must be satisfied before an individual can move to higher level needs (Miller 41). Safety as…

Daniel Pink, author of the book, Drive, claims that the outdated motivational method of carrots and sticks is no longer applicable to most of the world. Pink assures that the old motivational method makes a person’s job dull and ultimately boring, causing a person to not place much interest in his or her work and possibly affecting them mentally. He introduces us to a revolutionary idea of how a person could have their dwindling fire reignited so that a person could better their work…

Most people can probably guess that Cartoon Network would have ads primarily directed at children, but what is actually being advertised? I watched Steven Universe, a very colorful and popular show with both children and adults, during the final hour of Cartoon Network’s airtime. Due to Steven Universe and similar shows attracting an older audience, at this time Cartoon Network tends to air episodes that are directed at a slightly older audience. After analyzing the commercials that appeared on…