Philosophers (1920) Tales of Jazz Age (1922) The Beautiful and Damned (1922) The Great Gatsby (1925) Tender Is the Night (1934) The Last Tycoon (1941) Ernest Hemingway (1899-1961) The Sun Also Rises (1926) A Farewell to Arms (1929) For Whom the Bell Tolls (1940) The Old Man and the Sea (1952) John Dos Passos (1896-1970) Three Soldiers (1921) Manhattan Transfer (1925) U.S.A. trilogy - The 42nd Parallel (1930) - 1919 (1932) - The Big Money (1936) Southern Novelist:…
The Painted Veil is a 1925 novel by British author W. Somerset Maugham. The title is taken from Percy Bysshe Shelley's sonnet which begins "Lift not the painted veil which those who live / Call Life". The biographer Richard Cordell notes that the book was influenced by Maugham's study of science and his work as a houseman at St Thomas' Hospital. The novel was first published in serialised form in five issues of Cosmopolitan (November 1924 – March 1925). Beginning in May 1925, it was serialised…
Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…
Benefits of direct marketing: Buyers • Home shopping- fun, convenient and hassle free, time saving, larger variety. • Comparative shopping possible- browsing through online catalogues. • Somebody else other than buyer can order goods. • Business customers- learn about new products & services- time saved in meeting sales people. Sellers • Buy mailing lists- any group : left handed, overweight, millionaires • Personalize and customize the messages- build continuous relationship with…