Food chain

Selfies – Promotion & Protection PURPOSE To recommend that why the hotel should be use selfies trend to promote their business, and what kind of things has to worry about. And how to protect this new promote strategic in the hospitality industry. CONTET AND CURRENT STATUS With the development of science and technology, the competition of the hotel industry is increasing. Most of the marketers are using networking sites to find customers. In 2013，53% of marketers have found customers on…

“Front of the house” work, as described by Rachel Sherman in Class Acts, refers to the workers who interact directly with guests at the hotel. These workers include concierge, front desk workers, valet, and door attendants. Sherman notes that these “interactive” workers have high client contact and low product tangibility, meaning they provide face to face, nonphysical services. In other words, they provide mainly emotional rather than physical labor. Additionally, front of the house workers…

Most hospitality industry observers and practitioners agree that frontline employees who are satisfied with and committed to their jobs share the firm’s customer-oriented values, exhibit low levels of role stress, and deliver the highest level of service quality (Singh, 2000). This is particularly relevant in the hospitality industry because employees have the greatest amount of direct customer contact. Heskett, et al. (1994) indicated that customers will be satisfied if employees are satisfied.…

The hotel industry is a very competitive segment within the hospitality industry. Top executives of hotel companies such as Hilton, Marriott, Hyatt, and IHG performance is judged by their stakeholders. The stakeholders judge these top executives on how fast and big they can grow their company. This can be done by creating new brands to get different customers into the hotel, along with maximizing the wealth of the company by bring in more revenue. The more revenue brought in will later result in…

.How have they innovated? In this essay, the Marriott Inc. company will be analysed as an innovative company. First it will be determined why Marriott is an innovative company, followed by explaining the innovative characteristics and explaining the impact that the innovation had on the hotel and its customers. According to Brian McGuinness, the senior vice president and global brand leader of the company, it has now become the largest hotel company in the world with more than 6000 hotels and 30…

Assignment #1: Hospitality Marketing 1. List the TOP 10 hotel groups in the world and their brands. - The TOP 10 hotel groups are: • Marriott International/ Starwood Hotels & Resorts: + The Ritz-Carlton, St. Regis Hotels & Resorts, JW Marriott, Westin, Courtyard, aloft, Marriott Hotels, Autograph Collection hotels, Four Points, Moxy Hotels, Edition, Sheraton, Design Hotels, SpringHill Suites, Marriott Executive Apartments, the Luxury Collection, Marriott Vacation Club, Renaissance Hotels,…

During my summer break, I got an opportunity to work at Intercontinental Shenzhen. InterContinental Shenzhen is the platinum 5 stars with the Spanish inspired hotel in China with. The Location in the Nanshan District of Shenzhen, it was the perfect position for travelers and business visitors, 30 minute drive to airport, 10 minutes walking to city attractions such as theme parks, shopping malls and OCT loft. The hotel provides 540 luxury rooms at 688 square meters. Two executive floors from…

The Hotel chain got its brand name from another early hotel that the two had bought, which had a well-lighted sign on the roof saying "Sheraton Hotel" which was bulky and heavy and therefore too expensive to modify or move. So instead, they decided to call all their…

that value appears to be one of the most important components of every business. The quality of products predetermines its popularity among the customers, so every company tries to add value to its goods and increase the profit. The term of "value chain" is commonly defined as a set of activities, which are aimed to create and build value for a specific type of product (Gale, 2016). This process helps an enterprise to separate beneficial activities, which help a company to increase its profit,…

Jimmy Choo is a Malaysian fashion designer. His real name is Choo Yeang Keat. Jimmy Choo was born in Penang, Malaysia in 15 November 1952 to Zhou family, similar surname with a China’s famous premier Zhou Enlai and the popular Hong Kong actor Chow Yun-Fat who is the actor in the Oscar award movie “Crouching Tiger, Hidden Dragon”. They are from the same family clan which is the Zhou clan family. The surname was wrongly spelled in his birth certificate as “Choo” instead of Chew in Penang Hockkien…